Shama Hyder is the marketing genius behind Zen Media, a global digital marketing and PR firm dedicated to helping brands stay relevant, become more social, and connect with their customers in the digital age. She is the author of The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue. She was named as one of the Top 10 Voices in Marketing by LinkedIn for two consecutive years as well as one of the Top 30 Under 30 Movers and Shakers by Forbes. She conducts workshops across the country and around the globe on leadership, millennials, entrepreneurship, technology and other related topics.
Shama joins me today to share the role that curiosity played in her success as an entrepreneur and a marketing genius. She explains the link between being an immigrant and her viewpoint about entrepreneurship as well as how the mix of libertarianism and strictness in her household impacted her desire to cultivate her passion. Shama also shares the hilarious story about her parents’ reaction when she announced that she wanted to go to cosmetology school despite being a high achiever at school as well as some truths that still hold true in marketing as of today.
“Happiness is happiness. It’s not derived from stability.” – Shama Hyder
Today on the Fierce Feminine Leadership Podcast:
- How being an immigrant impacted the way she views the world
- Things that give her a certain buoyancy in life
- The difference between the end goals stability and happiness
- Why she shifted and changed the education she was pursuing
- How her business expanded and grew as they cater to a new set of clients
- The key factor that helps you grow as a business
- The relevance of understanding supply and demand
- Strategies that are most important to advance your brand of thought leadership
- Why women struggle with talking about the story of the work they did
- How to create your content and get it out there
- Shama’s weekly content creation habits
Fierce Leadership Quotes:
- “It’s important to forgive yourself and not be a perfectionist.” – Shama Hyder
- “Work today is about two things – doing the work really well and then sharing that story.” – Shama Hyder
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