Rachel Drori is the founder of Daily Harvest, a frozen meal subscription service that provides healthy, whole, and unrefined foods without compromising nutritional value. In 2016, Rachel’s company went national and had over one million smoothie sales. Due to its success, the company has attracted celebrity investors such as Gwyneth Paltrow, Serena Williams, Olympic gold-medal winner Shaun White, and celebrity chef Bobby Flay.
Rachel joins me today to share how she landed a $43 million funding deal in 2017 — the biggest second-round funding deal led by a woman in that year. She shares how she balanced her work life and family life as she built her career and her company while having two children. She also shares the hard efforts and sacrifices she had to make to ensure the success of her startup.
“It’s about finding the right ambassadors who understand the need that you’re trying to solve.” – Rachel Drori
Today on the Fierce Feminine Leadership Podcast:
- Where the idea for the Daily Harvest came from
- A glimpse of the products they offer
- How she was trained to think like an entrepreneur growing up
- Her career path that led to the founding of Daily Harvest
- How her experience as an athlete benefitted her mental muscle
- The biggest lessons she learned from working with different brands that allowed her to start Daily Harvest successfully
- How she determined the funding vision for her company
- The impact of having celebrity investors
- How she stays focused on the product and customer experience as well as everything else
- Top drivers that have driven the quick growth of the company
- Tradeoffs she made to build the company
- What’s next for Daily Harvest
Rachel’s Advice for Fierce Feminine Leaders:
- Let go of the idea of trying to have it all.
- Be prepared to make sacrifices and tradeoffs.
- If you’re going to raise money from somebody who’s not going to understand what’s important to you and the people you’re solving problems for, then you have to use that mental fortitude and push on.
Connect with Rachel Drori:
Fierce Leadership Quotes:
- “It’s one thing to have something that’s working, to believe in yourself, to have others not only believe in what you’re doing but also put their money behind it.”
- “You’ve got to make the product rave-worthy.”
- “Own what you know and be confident that there’s an audience for you.”
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