Power + Presence + Position with Eleanor Beaton

Niching is a deceptively simple business tool that everybody thinks they know. People think they are niched down enough, but in reality, they are not as focused as they need to be to scale from six figures to seven.

If you want to pass that million dollar mark, you need to be practicing the art of deep niching. This is not simply narrowing down your ideal clients and your specific slice of the market you serve. Deep niching is so much more nuanced and complex, and it is the key to going big. 

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Women CEOs come to us often at Safi Media feeling overworked, overwhelmed, exhausted, and unsure of where to go next. They’ve created amazing six-figure businesses, and they don’t know how they could work any harder. What I tell them is it’s not about working harder, it’s about working with more focus. 

In this episode, I share the incredible power of deep niching and how this learned skill can help you scale your business past seven figures. Find out the three aspects of deep niching, why you need to embrace vulnerability if you want to scale, and how we help our clients master this skill. If you want to scale your business without scaling the headaches and exhaustion, listen in.

Today on the Power + Presence + Position Podcast:

• What deep niching is.
• How my client used deep niching to scale from six to seven figures in one year.
• Why you have to become vulnerable in order to scale.
• How to practice deep niching.
• The key to scaling quality service delivery.
• What the halo effect is.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• EP444: What is a Jewel Business?
• The 7-Figure Service Business Ecosystem

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Our culture tells us from an early age what working with other women and for other women will be like. There can be jealousy, competition, alienation, and more, so beware. This leads to women entering the workforce prepared to be uncomfortable, anticipating the subtle meanness of other women, and some vow to never work for a female boss or be part of an all-female team again.

This is called female rivalry, and it impacts women entrepreneurs too. But female rivalry is complex. It’s hard to put your finger on how it shows up because it’s subtle. Luckily, my guest today specializes in this topic and helping women overcome it.

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Dr. Amber Tichenor is a women’s rivalry coach and consultant, and author of the fantastic new book, Behind Frenemy Lines. She’s here to breakdown what female rivalry is, how to recognize it, and how to overcome it. She’s also a graduate of the Power + Presence + Position Business Accelerator, so you know she’s got a lot of wisdom to share. 

Listen in this week for an in depth conversation with Dr. Amber Tichenor about female rivalry and the subtle ways it can show up. We’re exploring how the patriarchal system we operate in can be recreated to be more female friendly, how to handle female rivalry in your entrepreneurial journey, and why this elephant in the boardroom needs to be talked about more.

Today on the Power + Presence + Position Podcast:

• Where the notion of female rivalry comes from.
• Dr. Tichenor’s earliest experiences of female rivalry at work. 
• How female rivalry shows up for female entrepreneurs.
• What the process of writing a book was like.
• The power of identifying her niche.
• What to do if you are experiencing female rivalry.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Dr. Amber Tichenor Website | Instagram | LinkedIn
• Preorder Dr. Tichenor’s new book, Behind Frenemy Lines.

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Once in a while, I will meet a female entrepreneur and author whose work really strikes me as powerful. It’s not only original, but it’s also practical and useful for other women to discover. When I first met today’s guest, I immediately recognized this in her.

Dr. Valerie Rein is a psychologist, mental health expert, and author of Patriarchy Stress Disorder: The Invisible Barrier to Women’s Happiness and Fulfillment. Valerie’s amazing body of work has the power to shape culture because it is based on her own experience of patriarchal trauma, which we all experience, and how she overcame it.

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Now, I know that some of you may be wondering what this topic has to do with entrepreneurship. But this podcast is for women in business, and I am passionate about advancing the conversation around women leaders beyond simply becoming more confident. Today’s conversation checks that box and will be immensely helpful for female founders to hear.

Tune in this week for my conversation with author and psychologist, Dr. Valerie Rein. Valerie shares what Patriarchal Stress Disorder is and how it can show up in women’s lives and businesses. We talk about collective trauma, healing, and embracing all aspects of who we are. This conversation will make you feel seen and heard, and show you how to recognize opportunities so you can step into possibility.

Today on the Power + Presence + Position Podcast:

• How Valerie’s years in therapy didn’t help her.
• The moment she figured out what was actually “wrong” with her.
• What trauma adaptations are and how they show up.
• Why every human experiences trauma.
• How an amazing mentor can hold space for your possibility.
• 3 things women can do right now to start healing the trauma of patriarchy.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Dr. Valerie Rein Website | Book | Book Resources | Podcast | Instagram
• The Thriving Experience Event

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

I’ve been talking a lot on the podcast about feminine energy and the role it plays in wealth creation and business building. For so long, women entrepreneurs have played by the same rules as our male counterparts, unknowingly denying this tremendous power in each of us to lead, manage, and generate wealth. 

My guest today is the epitome of embracing feminine energy and using it to grow a massive 8-figure business. Michelle Bosch is a badass entrepreneur, investor, mom, and proud first generation immigrant. Together with her husband, Michelle created The Land Profit Generator Program to help others grow their generational wealth through land investing.

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Michelle’s entrepreneurial journey started with focusing solely on  KPIs, metrics, and numbers. While she still has a strong ability to analyze numbers in a business, she also shows up with immense compassion. Today, her journey includes making time and space for her intuition, for flow, and for her feminine energy. 

In this episode, Michelle and I talk about the power of shifting from a transactional mindset in business to a more transformational one. Michelle shares her story of immigrating from Honduras and how her late father’s investment paved the way for her career in investing. KPIs are always important, but as you’ll hear today, taking quantum leaps internally is just as important for building wealth.

Today on the Power + Presence + Position Podcast:

• An example of how harmonious growth can yield the same results as forced growth.
• 3 quantum leaps Michelle took to build tremendous wealth.
• How Michelle created and grew her passive income.
• Why exploring your whys for building wealth is so important.
• How Michelle describes her relationship with money.
• Why money has a neutral charge.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• EP470: Feminist Business Credo 1: Heal Your Mother Wound with Bethany Webster
• EP471: Feminist Business Credo 2: Billion Dollar Rolodex with Ungenita Prevost
• Michelle Bosch Website | Land Profit Generator | Podcast | Facebook | Instagram

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Are you happy with your current sales conversion rate? It’s rare that a CEO or founder is happy with theirs, often because there is so much confusion and indecision surrounding their sales. This is something my company specializes in, so I have a lot to share with you today.

There are several reasons why you’re not converting as many sales as you should be, and most of them come down to your business structure and ecosystem. When you combine a premium priced ascension model with an effective ecosystem, you can explode your sales conversion rate.

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The psychology of a freakishly high sales conversion has four parts, and I’m going through each part in detail. I address why your conversion rate isn’t where you want it to be, why you’re spending all your sales consult time on education, and how to stop attracting unqualified buyers. I’m unveiling the core thing you need to do to boost your conversion to freakishly high levels.  

In this episode, I show you why your sales conversion is so low, how to skyrocket your conversion, and the next steps you need to take when the episode ends. This is a very thorough but comprehensive look at sales conversion and how to garner an outrageously high one for your service-based business. Grab your pens and grab your notebooks, class is in session!

Today on the Power + Presence + Position Podcast:

• What a sales conversion rate is.
• How to know if your marketing isn’t clear enough.
• The number one thing you need to do to boost sales conversion.
• Why smart entrepreneurs might still have disorganized marketing.
• How to build offer awareness.
• What a premium-priced ascension model looks like.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• Get your free guide on the 7-figure service business ecosystem here.

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!