Power + Presence + Position with Eleanor Beaton

Are you being the kind of founder and leader that a seven-figure company truly requires? Is your relationship with your business mature enough to continue taking it to new heights?

If you think about your human relationships, especially with children if you have them, you’ll understand how your relationship with them has to evolve. Without the level of maturity that you bring to the table, their growth and development gets stymied. And the same is true for your relationship with your business.

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What I’m offering to you this week is that you don’t own your business as much as you partner with it. The cash, influence, and autonomy you want to create through your business requires a mature partnership, and what I see too often in my work is women founders having an immature relationship with their company, which makes producing powerful results impossible.

Tune in to hear how a mature partnership with your business might be the missing piece right now. I’m showing you how we’re using the rise of anti-hustle culture as an excuse to not show up as a mature leader, the reality of the entrepreneurial experience, and the 3 keys to developing a mature relationship with your business as a seven-figure founder.

Today on the Power + Presence + Position Podcast:

• What an immature relationship with your business looks like.
• The reality of the entrepreneurial experience and what it takes to grow a company.
• Why the powerful results you want to create are dependent on your relationship with your business.
• The most important emotional state for showing up as a high-functioning founder and leader.
• 3 keys to creating a mature relationship with your business as a seven-figure founder.
• What makes a partnership truly work.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• EP490: The Million Dollar Social Media Marketing Plan
• Register for the Scale Without Sacrifice webinar!
• Get the free course, Selling with Story, here!
• Click here to apply for one of my programs.
• EP498: The 3 Disciplines of Premium Pricing & Positioning
• EP500: Make Millions by Showing Up

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

You are listening to the 500th episode of the podcast this week. Whether you’ve been here since the beginning, listening along for over five years, or you’re a new friend here, I honor and appreciate you for showing up.

As I personally celebrate 500 episodes, close to two million downloads of the show, and the reach it has set up for me to influence and empower thousands of women founders around the world, I want to let you in on a secret that has helped me generate millions upon millions of dollars in my business.

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If you think this has required complicated marketing tactics and obsessively trying to figure out how to grow my audience, think again. Sure, that can help, but what truly works for raking in millions isn’t fancy, trendy, glamorous, or even particularly fun. However, if you want to set up a financial fortress like I have, it’s necessary. And it’s called showing up.

Join me this week as I show you how you can make millions as a founder if you’re willing to show up for your dream. I’m walking you through my podcasting journey to exemplify the power of consistent dedication so you too can blow your own mind with what practicing showing up can do for your bank account, your life, and your future.

Today on the Power + Presence + Position Podcast:

• The power of consistent dedication.
• Why you need to start practicing showing up as a strategy to drive millions for your business.
• What’s been required of me to show up to podcast 500 weeks in a row.
• Why you might be struggling to sustainably scale your company.
• How to stop questioning your dream of generating millions in your business.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• EP490: The Million Dollar Social Media Marketing Plan
• Register for the Scale Without Sacrifice webinar!
• Get the free course, Selling with Story, here!
• Click here to apply for one of my programs.

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

I talk to many business owners who are in the process of shifting their business models from a one-to-one model to one where they have the ability to sell to many people at once. This is one of the classic ways we scale up a service or knowledge-based company, and lots of entrepreneurs are trying to figure out how to package up what they do to offer to multiple people at once.

For some reason, in the process of making this shift, I watch brilliant women founders make the leap of logic that they must now become excellent digital or social media marketers. They believe this is the only way to rake in hundreds of thousands of dollars, and the only way to build a million-dollar business selling scaled-up services.

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Many of you have fantastic networks and have always been great at relational marketing, but you’re struggling with digital marketing, and you can’t figure out how those entrepreneurs advertising on Instagram or LinkedIn are getting it to work so amazingly for them. So this raises the question: is it possible to market effectively without resorting to social media?

Join me on the podcast this week as I reassure you that it’s totally possible to dramatically increase your program sales without social media. We’re exploring and debunking why so many leaders believe they need to utilize digital marketing or social media to scale, and 3 things you can do instead.

Today on the Power + Presence + Position Podcast:

• Why so many founders believe they have to use social media to market their leveraged offers.
• The sneaky ways we discount the revenue we’ve made.
• 3 things you can do instead of marketing your programs through social media.
• How to get clear on what’s in your lane, and what isn’t.
• Why you don’t need social media to rake in hundreds of thousands of dollars.
• How to market your programs without social media.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• EP490: The Million Dollar Social Media Marketing Plan
• Register for the Scale Without Sacrifice webinar!
• Get the free course, Selling with Story, here!
• Click here to apply for one of my programs.

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Why are you feeling hesitant about raising your prices? If this is something you’ve been wanting to do but haven’t yet, you’ve likely been told that it’s because you have a scarcity mindset around your business. While this messaging often comes from a place of good intention, it’s actually totally off the mark.

You probably have legitimate questions and reasons for why you’re not raising your prices. Being told we have to cultivate an abundant mindset is just one of the ways women’s thoughts are weaponized against us because if you want to charge premium prices but aren’t doing it, your mindset is not the problem here.

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Instead, there’s often more systemic issues happening inside your business. If you want to charge premium prices, it’s because you know profit is power. The more profit you have, the more resources you have to invest in making your vision real. So today, I’m introducing you to the best tool for guaranteeing and growing your profit.

Listen in this week as I show you why charging premium prices is a positioning problem that needs to be addressed and solved, rather than a mindset problem. I’m walking you through the three disciplines of premium pricing and serving high-end clients, so you can scale your cash, influence, and autonomy.

Today on the Power + Presence + Position Podcast:

• The best tool to guarantee and grow your profit.
• How the most common advice women receive about raising prices is untrue and used against us.
• Why not raising your prices is not a mindset issue.
• The 3 disciplines of premium pricing and serving high-end clients.
• What charging premium pricing is going to require of you.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• Janielle Mckoy

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Are you overpricing or underpricing your offers? This is a question that has many of my clients spinning in circles, completely confused and lost. Figuring out how much to charge is a really important decision any CEO or founder is going to make, and pricing strategy is something that comes up a lot in my work.

In a world where business rules have been written by men, how do women like us create enormous success on our terms? For so long, our contributions have been undervalued and overlooked. The gender pay gap is real, and the numbers simply don’t lie.

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Women across the board are underpricing their offers and under-earning. So the advice we’re given is, “Charge your worth.” The intent behind owning our worth seems great at face value and there are instances where keeping this in mind is effective. But I consider this to be somewhat troubling advice, and I’m breaking down why on this episode.

Join me this week as I show you why we need to understand the difference between charging our worth and charging our value. You’ll discover why value creation is the name of the game, and how to understand, claim, and articulate the value of what you have to offer.

Today on the Power + Presence + Position Podcast:

• Why the common advice women are given is troubling.
• The intent behind the advice of charging what we’re worth.
• Why your worth is infinite and nothing changes that.
• How to understand, claim, and articulate the value of your offers.
• The difference between charging what we’re worth and charging what our value is.
• How this distinction makes all the difference as you build your seven-figure business.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!