Fierce Feminine Leadership - Eleanor Beaton Podcast

Have you ever noticed how people are always willing to listen to experts, but they only buy from leaders? Experts have a way of complicating things whereas leaders bring a sense of clarity and order. And we all know that the confused mind can’t buy.

How do you position yourself as a leader in the mind of your prospect? Many of us are experts in our fields, but if you want to move into leader status in your industry, you need one super important type of order, and that’s buyer discipline.

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The best leaders and salespeople can make you feel like the only one in the room. They connect with you which is what allows them to have so much influence. By focusing on one person, they cut through the clutter. All it takes is injecting a little buyer discipline into your marketing.

Today on the podcast, I’m talking about another element of discipline that seriously affects your lead generation and sales conversion: buyer discipline. You can make a way bigger impact by naming names instead of focusing on a target audience. I’m sharing what happens when you end the confusion, get clear in your messaging, and put a ring on your person and not an entire demographic.

Today on the Power + Presence + Position Podcast:

• The difference between experts and leaders.
• How to move into leader status.
• How to stop confusing your customers.
• Why you need to name names, not entire demographics.
• How to inject some buyer discipline into your marketing.

Resources Mentioned:

• Do you find the openness and honesty I brought to today’s episode useful? Let me know by sending me a DM over on Instagram.
• Unlocking Us with Brené Brown
• Your Surge Capacity is Depleted- It’s Why You Feel Awful by Tara Haelle
• Habit Studio
• Thank You for Smoking – movie
• Dr. Amber Tichenor
• This episode is sponsored by the podcast, I’m a Millionaire So Now What? With Colleen O’Connell-Campbell.
• If you want to learn more about the Power Presence Position Accelerator, send me a message on Instagram or sign up for my free webinar where I go over buyer discipline and finding your 7-figure niche.

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Join the Community of Practice!

Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community – the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You’ll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.

If you’re ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!

Overwhelm is very real. It invades every corner of our lives and businesses, and it truly is the modern-day scourge. Overwhelm robs our time, wreaks havoc on our productivity, and it kills our sales results. 

Why do we get overwhelmed in our businesses? Tons of different reasons, but today I’m going to focus on one that strikes a startling resemblance to my beauty regime during lockdown: not having enough problem discipline.

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Your ideal client has so many different problems that you could attempt to solve for them. And many of you aren’t picking one or two, you’re trying to solve them all. This results in messy and unfocused marketing.

Join me today as I share an elegant, useful little tweak you can make to your marketing strategy today to help reduce overwhelm just a little bit. I’m hoping that it provides some clarity and direction to help you create more effective marketing. Settle down your inner cavewomen and step into the modern-day queen I know you are.

Today on the Power + Presence + Position Podcast:

• How your marketing might be like my beauty regime during lockdown.
• What problem discipline is and how it can transform your business.
• How your customers’ brains could be at odds with your brain.
• Why you need to switch from cavewoman to modern-day CEO brain.

Resources Mentioned:

• EP422: Zone of Genius Discipline
• Send me a DM on Instagram identifying the one problem you will be solving in your next piece of content. I can’t wait to hear from you!

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Join the Community of Practice!

Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community – the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You’ll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.

If you’re ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!

When it comes to building and leading a company, there are no body doubles. It is all on you. And the more you learn to shed your fear of vulnerability, the more you open yourself up to the full experience that is entrepreneurial leadership. 

Knowing that it’s all on you to take risks for your business can be daunting. But, we have to lean into our businesses harder, even when that means we might fail or embarrass ourselves. Because here’s the thing: you will fail and you will embarrass yourself.

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From my personal experience, I know that going all-in, going full-frontal, on your devotion to your business is so much more rewarding than hiding from vulnerability. No matter what, failure is coming for you. And the woman you become on the other side is so worth the discomfort.

Listen in today as I share why I strive to not fear vulnerability but instead, go full frontal with my devotion to my business. There is a richness that going all-in provides, and I want that experience for all of you queens. So, I’m sharing how to stop holding yourself back, the three types of devotion I want you to focus on, and why being a part of this sisterhood of women entrepreneurs is truly a tremendous gift.

Today on the Power + Presence + Position Podcast:

• Why it’s healthy for women entrepreneurs to talk about our wins and failures. 
• Why we don’t like talking about how hard this journey can be.
• How your unwillingness to be embarrassed may be holding you back.
• Why I respect female founders so much.
• The 3 types of devotion I want you to focus on.
• Why I’d never give this experience to a body double, no matter how hard it is.

Resources Mentioned:

• Sign up for my next webinar on niching down!
• The Messy Middle by Scott Belsky

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Join the Community of Practice!

Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community – the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You’ll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.

If you’re ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!

We received an unprecedented number of emails and messages about last week’s episode, my conversation with Barbara Huson about getting wired for wealth. So many of you were thanking us for that conversation and sharing your thoughts on aiming for wealth instead of riches. 

One of the things that really stood out to me in that interview was Barbara’s dedication to her focus, to her zone of genius. She has spent three decades working with women on rewiring their mindsets for wealth. We talk a lot about niching down and nailing your message here, and to say she is an expert would be an understatement.

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I know so many of you were inspired by Barbara to achieve wealth in your own businesses. If that’s you, it’s time to stop dickering around doing all the things, serving all the people, and start focusing on just one thing. It’s time to have zone of genius discipline. 

In today’s episode, I’m unpacking what it means to have zone of genius discipline and showing how Barbara’s body of work is a perfect example of the success that comes with specializing. There’s a tremendous temptation to be a generalist these days, but I invite you to imagine what your life would be like if you had the courage to dive deeper, niche down, and sink further into your zone of genius.

Today on the Power + Presence + Position Podcast:

• How Barbara is making a massive impact by focusing on her zone of genius.
• Why it takes courage to let other things go so you can focus on your zone.
• The success you can have when you niche down consistently over time.
• Why becoming a generalist waters down your brand and power.

Resources Mentioned:

• What is holding you back from practicing discipline in your zone of genius? I want to know, so send me a DM on Instagram!
• EP421: Wired for Wealth with Barbara Huson

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Join the Community of Practice!

Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community – the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You’ll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.

If you’re ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!

Many of us women entrepreneurs are focused on making money in our businesses. We want to make sales, but are we actually building wealth? Money and wealth are not necessarily the same thing, and my guest today is sharing how powerful it is to rewire your brain to see the difference.

Wealth is about attaining sacred success, fulfilling your soul’s purpose, and being financially rewarded for it. As you hustle and grind for the next sale, do you feel aligned with your soul? It may seem like making money is all about numbers, there’s also a spiritual aspect to it that we often neglect.

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My guest today, Barbara Huson, is a brilliant money coach for women entrepreneurs and the author of multiple books, with her newest one coming out in January. Barbara grew up rich, but it wasn’t until she lost everything and rediscovered her power that she became wealthy. We’re having a super fun conversation about what women need to do to rewire their brains for wealth.

Listen in today as Barbara and I talk about women, wealth, and power. We’re diving into the evolution of her body of work and what she’s been exploring recently that has led her to help women rewire their brains for wealth. At the end, she does some live money mindset coaching with me that I think will seriously benefit a lot of you. It left me feeling a little vulnerable but I know how important it is for you all to hear her amazing insights and advice.

Today on the Power + Presence + Position Podcast:

• How Barbara got started on this path from rich to wealthy.
• What sacred success means and how to pursue it.
• Why money challenges actually have nothing to do with money.
• What wealth is and why it’s so important.
• The 3 step process to rewiring your brain.
• Why resistance is a sign of being on the brink of greatness.

Resources Mentioned:

• Barbara Huson Website | Books | Facebook
• Ep #53: Sacred Success with Barbara Stanny

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Join the Community of Practice!

Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community – the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You’ll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.

If you’re ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!