Fierce Feminine Leadership - Eleanor Beaton Podcast

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EP397 How to Sell During a Crisis

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Are people buying during COVID-19? Is it even okay to sell during a global pandemic? These are the sales questions plaguing many female entrepreneurs in this time of panic and uncertainty. It is crucial to reflect on whether the stories we tell ourselves about whether we are “allowed” to do business are serving us, or whether they are derailing our potential to thrive amidst the chaos.

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In today’s episode, I discuss whether female entrepreneurs should amp up or relax their sales efforts in response to the coronavirus pandemic. I discuss how to approach the situation with a CEO mindset and follow through with the responsibility you have to your business. I also highlight how you can be creative with selling and how to refine your messaging and find ways to connect your offer to what people need right now.

 

“Crisis and challenge are the birthplace of innovation.” – Eleanor Beaton

 

Today on the Fierce Feminine Leadership Podcast:

  • Questions that many female entrepreneurs are struggling with right now and common myths about sales in the time of COVID-19
  • Which sales approach to take during this time and two caveats to consider
  • The importance of meeting people where they are at
  • How sales differ in a good economy versus in a time of crisis
  • Which industries are struggling versus surging right now
  • The difference between sales and selling and which one you should double-down on
  • Techniques for meeting your customers and prospects where they are at
  • Three things customers are currently looking for in this crisis time
  • How businesses are being creative with sales during COVID-19 and how being flexible with your strategy can lead to business breakthroughs
  • The difference between “restaurant” sales and “delivery/takeout” sales and which plan you should utilize right now
  • My thoughts on discounts and how much to offer for free during this time
  • How to approach your sales process moving forward

 

Resources Mentioned:

 

 

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month’s drawing! 

 

Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community – the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you’ll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you’re ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!

 

EP396 Is it OK to Market Your Business During a Crisis?

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Are you feeling the stress and strain of the worldwide COVID-19 pandemic? You are not alone. Our society is currently overflowing with panic and uncertainty when it comes to our daily lives — and the potential impact of this crisis on our businesses and economy. On top of being nervous about how the marketplace will be affected by COVID-19, many entrepreneurs and business leaders are also anxious about marketing their products and services while maintaining their brand reputation.

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In today’s episode, I share insight on whether you should market your brand during a global crisis and my response to the concerns many have about the possible backlash for marketing during a pandemic. I discuss whether marketing is essential to keeping your business afloat, and some crisis communications tips to help you be strategic with your approach. I also highlight how to craft a meaningful marketing message without spreading hysteria and what your clients and prospects likely crave from your brand during this uncertain time.

 

 

“This current situation has only served to amplify an underlying belief that you already had.” – Eleanor Beaton

 

 

Today on the Fierce Feminine Leadership Podcast:

  • Why it is OK to market your business right now with the COVID-19 pandemic and the most common questions female entrepreneurs currently have
  • Questions to ask yourself to determine whether to suspend your marketing efforts
  • Beliefs that live below your fear of being perceived in a negative light for marketing during a crisis
  • How these limiting beliefs reveal a common attitude towards women in the workforce
  • The biggest threat to your success right now (hint: it’s not COVID-19 or the economy)
  • Three current needs within society that you can help address through your brand
  • Why I decided to make my upcoming retreat virtual in light of the pandemic
  • Five specific tips for communicating with your audience during this crisis
  • The importance of prioritizing thought-work so you can approach your leadership with calmness and consistency

 

 

Resources Mentioned:

 

  

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month’s drawing! 

 

Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community – the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you’ll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you’re ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!

 

 

EP395 How To Beat Procrastination – The Bunny Technique

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Do you struggle with procrastination? You are not alone! There is a common tendency for fierce feminine leaders to get overly ambitious and try to achieve massive results without taking the simple steps they need to get there, leading to feelings of overwhelm and a failure to achieve your desired outcomes. However, by embracing the power of simple steps, you can achieve greater results than you deemed possible.

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Today, I share a powerful tool to help you overcome procrastination and increase your productivity so you can achieve the results you want to see within your business. I discuss why it is essential to warm yourself up and approach your goals piece by piece, rather than attempting to take it all on at once. I also highlight why you should be humble when it comes to approaching your vision and how having a fixed mindset can impact the way you choose to approach your big, audacious goals.

 

“One of the basic things when it comes to doubling your productivity is to end procrastination.” – Eleanor Beaton

 

Today on the Fierce Feminine Leadership Podcast:

  • How to call BS on your mental blocks, increase productivity, and mitigate procrastination
  • The concept of shooting bunnies and how it can help you achieve high-level performance
  • Why you need to “warm-up” your business before making epic strategic moves
  • How starting with tiny tasks can help you achieve even more significant results
  • How a fixed mindset can influence how you approach activities within your business
  • Five steps to end procrastination using the bunny technique, and how humility plays a role  
  • Why you should embrace a growth mindset and embrace the power of taking small, dedicated steps over time

 

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month’s drawing! 

Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community – the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you’ll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you’re ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!

 

 

 

 

 

EP394 How to Cultivate a 7-Figure Selling Mindset

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So you know you need a mindset shift when it comes to sales, but how do you get there? With so much information out there about sales and money mindset, it can be challenging to know where to begin. Your sales mindset has the potential to impact your results significantly, so it is essential to equip yourself with the insight you need to help you approach your sales with ease and ultimately scale your business to 7 figures and beyond.

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Today, I share five tips that will help you grow your company to 7-figures by developing your sales mindset. I discuss the importance of standing firm and knowing your brand’s personal measures of quality and success, and why it is essential to stay in alignment with these values. I also highlight common limiting beliefs that get in the way of effective sales, and why you should remain confident in your sales techniques despite the fears that may arise.

“How you think about an activity influences your actual results far more than you may realize.“ – Eleanor Beaton

 

Today on the Fierce Feminine Leadership Podcast:

  • My thoughts on the money mindset resources that currently exist
  • Limiting narratives and beliefs that many entrepreneurs tend to develop around sales
  • The percentage of female entrepreneurs who start their businesses in response to their passions and the amount who are influenced by a desire for work-life balance
  • Necessary mindset shifts to change how you think about sales
  • The importance of being open to experiencing other sales processes in order to gain insights to make your strategy more effective
  • Why entrepreneurs tend to overcomplicate the sales process
  • Why you shouldn’t worry about what other people think of your approach to sales
  • Why it is so important to set your own success standards, especially as you grow and scale
  • Why quality matters when it comes to sales and how to determine whether what you are selling is truly “good quality”
  • How to tell whether you have codependent relationships with your clients and how to ensure a healthier dynamic
  • Why you need to stay in alignment in order to scale your business and the importance of directly addressing misalignment

  

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month’s drawing! 

Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community – the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you’ll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you’re ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!

 

 

 

 

EP393 7 Figure Selling – Buying Psychology

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Why do people buy? This question is one of the central considerations of buyer psychology, a key ingredient when it comes to elevating your brand to 7-figures and beyond. By gaining a deeper understanding of who your customer is and what drives their desire to invest in your product or service, you increase your opportunity to sharpen your strategy and build deeper relationships with the people you serve through your offerings.

Keep Reading >>

Today, I share insight into buyer psychology and a key aspect to consider to truly meet the buyer where they are along their customer journey. I discuss why you cannot overlook sales and marketing as a business leader, and why it is crucial to sell to the customer’s “why,” rather than focusing merely on what you are selling. I also highlight the idea of “escape and arrival” as it pertains to buyer psychology and some guidelines for how you can begin applying these concepts to elevate your company’s sales strategy.

 

 

 

“Sales is a multifaceted thing, but at the heart of it, you have to understand buyer psychology.“ – Eleanor Beaton

 

 

 

Today on the Fierce Feminine Leadership Podcast:

 

  • Why it is imperative to be strategic when your offer intersects with the existing marketplace
  • The importance of stepping up as a leader when it comes to sales and marketing
  • A deep dive into one critical element of seven-figure selling and buyer psychology
  • What buyer psychology is and the positive shifts that will occur when you gain this insight
  • Why people buy and the fundamental concept of “escape and arrival”
  • Exercises related to “escape and arrival” to gain clarity on how to strategize for your brand
  • Examples that highlight the difference between “selling to the what” and “selling to the why,” and which to emphasize in your sales and marketing strategy
  • Three core things you need to articulate when targeting the buyer’s before and after
  • Where to start when implementing the concept of buyer psychology to your brand

 

 

Resources Mentioned:

 

 

 

 

 

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month’s drawing! 

 

Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community – the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you’ll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you’re ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!