Power + Presence + Position with Eleanor Beaton

Helping women entrepreneurs scale in life & business

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Apr 13 2021

EP450: Scaling Secrets from Silicon Valley with Joanne Fedeyko

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Environment is everything. And when it comes to scaling your business, one of the most celebrated environments for start-ups and entrepreneurs is arguably Silicon Valley. It’s in this corner of San Francisco that you will find the titans of venture capitalists and trailblazers from various industries, but namely tech.

My guest today is an expert on using the ecosystem Silicon Valley provides to scale your business, whether you’re in tech or not. As the CEO of Connection Silicon Valley, Joanne Fedeyko connects, consults, and advises women entrepreneurs on how to use the secrets of Silicon Valley to their advantage.

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In our discussion, Joanne pulls back the curtain on what the Silicon Valley ecosystem is all about and the etiquette you need to understand before you enter. She shares how monumental putting in time here can be for scaling your business, and how to make the most of everything it has to offer.

Listen in today for my conversation with Joanne Fedeyko on how women entrepreneurs can bring the start-up culture of Silicon Valley to their own companies, and how that environment shaped her business. We chat about the importance of collaboration, of saying yes, and some of the biggest trends impacting female founders in 2021. This woman is a powerhouse and her wisdom around scaling your business through Silicon Valley is invaluable, so you definitely don’t want to miss this.  

Today on the Power + Presence + Position Podcast:

  • Why Joanne founded her organization.
  • Who should seriously consider forging connections in Silicon Valley.
  • How Joanne grew her business model into what it is today.
  • How edge businesses can engage with Silicon Valley.
  • What the spirit and etiquette of Silicon Valley is all about.
  • Some of the biggest trends impacting female founders in 2021.

Resources Mentioned:

  • To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
  • If you’re ready to go from overworked consultant to CEO with tons of time and money, you have got to join us for our Beyond 1:1 Summit. This 2-day event will teach you exactly how to scale your business beyond you. Click here to join the waitlist!
  • Joanne Fedeyko LinkedIn
  • Canadian Women’s Network Silicon Valley
  • Connection Silicon Valley

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Written by Eleanor Beaton · Categorized: Podcast

Apr 06 2021

EP449: 3 Reasons Your 1:1 Clients Won’t Work With Your Team Members

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If you want to scale your business so you can generate revenue without working 24/7, learning how to integrate team members who do what you do is critical. But how do you convince your clients to work with those team members when they come to your company to work with you?

Last week we talked about scaling your business through group programs, and today we’re continuing the conversation by talking about scaling your business through team. This isn’t about operational team members who are also very important; it’s about team members who do what you do.

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When you’re the only one your clients trust to deliver their services, not only do you stunt your company’s growth, but you put yourself on the fast track to burnout. No matter how much you love providing 1:1 service yourself, it’s not sustainable. 

This week, I explore 3 common mistakes I see CEOs making that deter their clients from wanting to work with other team members. When you get clear on these mistakes and how you might be making them, you can start the journey of growth required to effectively elevate your team members in the eyes of your clients. I walk you through some tactical changes you can start making to get on the path to 7-figure growth. 

Today on the Power + Presence + Position Podcast:

  • Why it might be time to scale your business beyond you.
  • What it means to scale your business through team.
  • How to find personal fulfillment outside your 1:1 clients.
  • How to set your team up for success when doing what you do.
  • The key to establishing authority in your marketplace.

Resources Mentioned:

  • To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
  • If you’re ready to go from overworked consultant to CEO with tons of time and money, you have got to join us for our Beyond 1:1 Summit. This 2-day event will teach you exactly how to scale your business beyond you. Click here to join the waitlist!
  • EP448: How to Convince Your 1:1 Clients To Buy Your Group Programs
  • Dream Home Makeover – Netflix show

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Written by Eleanor Beaton · Categorized: Podcast

Mar 30 2021

EP448: How to Convince Your 1:1 Clients To Buy Your Group Programs

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When I had my first company, I was the only asset. So when I stopped working, the money stopped, and my business was left vulnerable. As a female entrepreneur, if you find yourself in a similar position, then take a step back to evaluate your strategy and get ready to do something about it!

After I made this mistake in my first business, I decided never to make the same mistake again and to educate other women entrepreneurs on building a business based on their assets, not their hustle. A great way to do this? Building group programs into your business strategy.

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There are so many ways you can build group programs and customize them to your business. Instead of working through all of these, I want to equip you with tips and strategies to progress mentally and strategically as you begin to implement your new plan.

Tune in today to figure out how to grow revenue, explode profits, and come out with more free time than before. I provide you with seven super practical tips on how to sell and build group programs. In the end, you need to ask yourself how open you are to growth and how big will you allow yourself to be?

Today on the Power + Presence + Position Podcast:

  • Why group programs should be an integral part of your business model.
  • What makes group programs so functional.
  • How to cultivate your enthusiasm and reduce your fear when it comes to making the transition.
  • What to do to position and sell your group programs as a bonus.
  • How to use pricing as a conversion strategy.
  • Ways you can build your offer awareness.
  • Why and how to build your authority.
  • How to rewire your mind to accept the power of group programs.

Resources Mentioned:

  • To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
  • Join the Incubator Mastermind

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Written by Eleanor Beaton · Categorized: Podcast

Mar 23 2021

EP447: Build Your CEO Confidence with Alex Davidson

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Are you confident in yourself as the CEO of your business? Most women entrepreneurs think they need nonstop leads, cash in the bank account, and the dream team to have confidence in themselves as CEOs. Actually, the opposite is true.

When I talk about CEO confidence, I immediately think about my guest in today’s show. Alex Davidson is the CEO and Managing Director of Davidson London, and she’s one of my clients. We’re going on a deep dive into how Alex built her CEO confidence and how it affects her leadership.

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If you are running a company and you want to see six, seven, and multiple seven figure growth, you need what Alex has. If you want to build an incredible team, transform your relationship with yourself, and become the leader your future business needs, you need CEO confidence. 

Tune in today to hear my discussion with Alex about what it was like ascending in a family business, leading a mega successful team, and how she cultivated her confidence as a CEO. We get into all the nitty gritty parts of being a women entrepreneur- resilience when things go wrong, being willing to bet on yourself, and making time to take care of yourself. I guarantee this episode will inspire and empower you to step up your confidence game, and I can’t wait for you to prove me right.

Today on the Power + Presence + Position Podcast:

  • How Alex started in her family business and then ascended to CEO.
  • Why Alex believes that dyslexia is a power.
  • How Alex restores her confidence when times are tough.
  • What drives her ambition and motivation today.
  • Why consistency is crucial for leading a team.
  • The role coaching has played in Alex’s life and business.

Resources Mentioned:

  • To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
  • Join the Incubator Mastermind
  • Davidson London | Instagram
  • Better Than Before by Gretchin Rubin
  • The Ride of a Lifetime by Robert Iger

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Written by Eleanor Beaton · Categorized: Podcast

Mar 16 2021

EP446: A Marketing Lesson from the Youngest Self-Made Female Billionaire in History

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When Whitney Wolfe Herd left Tinder (after suing them for sexual harassment), she knew she had the skills, experience, and drive to building something great. She went on to create Bumble and soon, at the age of 31, became the youngest self-made female billionaire in history.

I believe that success leaves clues. So I dissected her story to bring out the single most lucrative, most valuable nugget to help you unlock your next level of business growth no matter your starting point.

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Your path to success might look different than Whitney’s, but that doesn’t matter. What matters is we all have the same milestones we want to hit in our own unique ways. Growing a business is messy and challenging, and there is no blueprint for success. But, we can take clues from each other’s journeys to help us on our own.

In today’s episode, I breakdown the single most important thing Whitney Wolfe Herd did to turn Bumble into the dynamite, jewel business it is today. I’m sharing it with you because I believe this piece of advice will be game-changing for your business development. If you have the ovaries to hear this wisdom and apply it to your business in your unique way, I know so many of you will be hitting the same milestones as Bumble very soon.

Today on the Power + Presence + Position Podcast:

  • Why entrepreneurial milestones are so critical.
  • The most important milestone that Whitney Wolf Herd accomplished.
  • Why this milestone is essential if you want to create a jewel business.
  • How Whitney hit unicorn status at the age of 31.
  • The benefits of focusing on asset growth.

Resources Mentioned:

  • To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
  • Join the Power + Presence + Position Business Accelerator or apply for the Incubator Mastermind
  • EP444: What Is a Jewel Business
  • Whitney Wolfe Herd
  • Brené Brown

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Written by Eleanor Beaton · Categorized: Podcast

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