In this re-release episode, we’re exploring one of the most powerful forces driving the global economy: women buyers. Let’s do the math: women buyers and leaders control over $18 trillion dollars’ worth of purchasing power and $90 trillion dollars’ worth of private wealth. We have so much spending power, and yet, we’re hugely underserved and misunderstood by the very companies trying to sell to us.

Whether you’re a part of the women-helping-women economy or not, women are key influencers and decision makers in your sales funnel. Massive opportunities exist when you know how to sell to women, so Emaan Abbas, founder of luxury feminine and intimate wellness brand KETISH, as well as author, speaker, and authority on female consumers Bridget Brennan are here to share their powerful, practical, and battle-tested ideas to help you create a company women love buying from.

If you’re ready to tap into the $18 trillion dollar female consumer opportunity, this episode is your how-to guide. You’ll discover why so many companies have failed in their attempts to appeal to the female market, and three strategies for building trust with, connecting with, and selling to women buyers.

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If you’ve benefited from this show in any way, please click here to leave a rating and review of the show because it helps us get this podcast in front of other brilliant women founders just like you.

          Join Us!

If you’re a loyal listener of the podcast, it may be time for you to hop into one of Eleanor Beaton’s programs with Safi Media. Click here to submit a short application and schedule a call to uncover how we can accelerate your cash, influence, and autonomy!

          Today on the Power + Presence + Position Podcast:

• Why you definitely want to learn how to sell to women.
• How so many companies directed at women have failed to appeal to the female consumer.
• 3 strategies to help you build trust with, connect with, and sell to women buyers.
• Why sharing your personal why behind your company is especially vital for selling to women.
• How to demonstrate authenticity and transparency to smart women buyers.
• Why you need a deep and sincere passion for what you sell.
• How to create a business that women love buying from.

          Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• Get the free course, Selling with Story, here!
• Click here to apply for one of my programs.
• Emaan Abbass: Instagram | LinkedIn | KETISH
• Check out my extended video interview with Emaan Abbass!
• Bridget Brennan: Website | Instagram | LinkedIn
• Why She Buys by Bridge Brennan
• Winning Her Business by Bridget Brennan
• Eva Jannotta
• Anna Dewar Gully

In this brief re-release episode, Eleanor Beaton identifies the specific skills you need to master to be the CEO of an entrepreneurial company. Today, she has an incredible team, great offerings, marketing assets, and systems in place that have taken her business to a whole new level. But before any of that, she had to lay down the foundation.

As an operator of your business, you need to develop a broad suite of skills in the beginning until you can afford to hire the specialists you need to up-level your company. You have to rise to become the leader your business needs you to be, and on this episode, Eleanor Beaton will guiding you through what those skills are.

Join Eleanor Beaton this week as she show you how to strategically build your leadership skills, and why investing in your development in this way is the best gift you can give yourself. You’ll learn the order in which she built the skills of becoming a founder, and a cautionary tale about the dangers of narrowing your focus.

        Love the Show? Let Us Know!

If you’ve benefited from this show in any way, please click here to leave a rating and review of the show because it helps us get this podcast in front of other brilliant women founders just like you.

        Join Us!

If you’re a loyal listener of the podcast, it may be time for you to hop into one of Eleanor Beaton’s programs with Safi Media. Click here to submit a short application and schedule a call to uncover how we can accelerate your cash, influence, and autonomy!

          Today on the Power + Presence + Position Podcast:

• Why you are the most important asset your business has.
• The specific skills you need to master to be the CEO of an entrepreneurial company.
• A cautionary tale about the danger of being a one-trick-pony.
• The organic order in which I built the skills of being a founder in order to meet the demands of my company at each stage.
• Why you need a baseline level of skill in every single area of your business, at least in the early stages.
• How to make strategic investments in your development.

          Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• Get the free course, Selling with Story, here!
• Click here to apply for one of my programs.
• Martha Beck
• Brené Brown

In this replay episode, we’re digging into a topic that not only cannot be ignored, but one that honestly drives me absolutely crazy. Why? It’s the difference between setting yourself free versus producing more headaches for yourself as an entrepreneur.

The terms “growth” and “scale” are often used interchangeably in the business world, but here’s the central idea: they sure as hell aren’t the same thing. Not establishing the difference between these two terms is contributing to the confusion and stress you’re experiencing, and I know that’s not what you’re after.

This is a rampant problem, especially for women entrepreneurs and leaders who all have a greater mission in common. Cash is great, but we want more than that. We want influence, autonomy, and to make an impact. To do that, you need a business that’s simple to run and that doesn’t require all your life force to grow it.

Tune in this week to discover the difference between “growth” and “scaling,” and why this distinction matters. You’ll learn how this will reveal what truly matters and what will produce results for your company, and the principles of scaling to begin implementing so you can move forward with intention.

        Love the Show? Let Us Know!

If you’ve benefited from this show in any way, please click here to leave a rating and review of the show because it helps us get this podcast in front of other brilliant women founders just like you.

        Join Us!

If you’re a loyal listener of the podcast, it may be time for you to hop into one of Eleanor Beaton’s programs with Safi Media. Click here to submit a short application and schedule a call to uncover how we can accelerate your cash, influence, and autonomy!

Today on the Power + Presence + Position Podcast:

• The difference between growth and scaling.
• An example from my life of how powerful it is to understand the difference.
• 3 things every woman entrepreneur wants in business.
• Why focusing on growth models in your company is leaving you feeling conflicted.
• The principles of scaling.
• How scaling creates the margins that enable you to build a successful life and business.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• Get the free course, Selling with Story, here!
• Click here to apply for one of my programs.
• To learn more about the $500K Workshop I’m going to be offering, click here!

When I was running my consulting business and first started my coaching practice, each one of my clients had specific, varying needs. For this reason, every proposal or solution I offered was custom-tailored to fit them like a glove. They always got exactly what they needed to solve their specific problems, but there’s just one problem with this approach.

When you create bespoke, custom-built services, you morph what you offer around what your client needs. This makes marketing and selling super easy. However, what isn’t easy is getting back the hours you spend essentially reinventing the wheel with each and every client, which not only creates so much complexity in your business, but also sucks all your time and energy.

For those of you who want to stop being the linchpin in your company the way you are now so you can finally create more time and freedom, the solution here is a scalable offer. At Safi Media, we believe in the power of a scalable offer that increases your income without having to increase your effort, but how do you do that?

In this episode, I’m first guiding you through how to create a scalable offer. You’ll discover why marketing and selling becomes more challenging when you make this shift in approach, and therefore, how to create demand for the solution you’re now offering.

Today on the Power + Presence + Position Podcast:

• What a scalable offer means, and how to create one.
• 3 secrets to building the skill of creating demand.
• The pros and cons of creating bespoke consulting or services for every single one of your clients.
• What the pretzel approach means, and why you don’t need to create demand when you use it.
• Why creating demand is a skill that requires a profound shift in your approach.
• How to be effective in creating demand around scalable offers.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• Get the free course, Selling with Story, here!
• Click here to apply for one of my programs.
• To learn more about the $500K Workshop I’m going to be offering, click here!
• The Devil Wears Prada

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

So often in the work I do with my clients, I see women leaders doing highly valuable, complex work selling packaged services, coaching products, or intellectual property. However, when the market wants us to provide customizable, made-to-order contracts and offerings, there’s a huge labor and cognitive strain involved.

Go back 10 years in my business and you’ll see that everything I did was customized. This meant that I was stuck at $250K a year at an absolute maximum. The truth is you can choose to hustle in this way, but like me, you’ll experience an earning ceiling that seems impossible to break through, and not only that, you’ll be intellectually exhausted.

If you’ve been experiencing a revenue plateau, it might be time to audit the complexity in your business and release it. When you can create an offer that doesn’t require extra legwork from you to deliver, whether you’re selling $500K or $5K worth of that offer in a year, you’ve created what is known as a $500K Offer. And on this episode, I’m guiding you through the steps to creating exactly this.

Join me this week to discover how to use the $500K Offer to make the second half of 2022 more lucrative while experiencing more freedom. I’m showing you why this is the key to making your company scalable, and how to start driving constructive change so you can take your business from where it currently is to where you want to go.

Today on the Power + Presence + Position Podcast:

• What the $500K offer is all about.
• Why I don’t offer customized packages or services.
• The key to a million-dollar revenue stream in your business.
• How to create a $500K offer.
• Why you want to bring standardization to your offerings.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• Get the free course, Selling with Story, here!
• Click here to apply for one of my programs.
• To learn more about the $500K Workshop I’m going to be offering, click here!

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!