Today, we are exploring disqualify selling. Disqualification is all about drawing clear boundaries around who your brand, company, and offerings are not for. When you do it right, you can catapult your brand to cult status, grow your revenue to heights you’ve never seen, and make the process of closing sales much more elegant and refined. 

At its core, the power of disqualification is the energy of saying no. This complex business tactic requires you to clearly state to your marketplace not only who you are for but also who you are not serving. It is up to you to define your niche market and to make them your focal point.

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Using this method isn’t just a matter of implementing it into your business processes. It’s a mindset change. The disqualification method requires you to have an abundance mindset since it, theoretically, restricts your audience. By taking this action, you cultivate immense loyalty from your people.

I invite you to really consider who you’re spending your marketing dollars focusing on and if those are the people you truly want to serve. Find out how disqualify selling works, why you need to consider it, and how to start implementing it in your business today. If you’re serious about refining your niche and growing your revenue, then this is a method you have to check out.

Today on the Power + Presence + Position Podcast:

• What disqualify selling is.
• The ways you can use disqualification selling.
• How disqualification increases sales and revenue.
• How customer mentality changes when you exclude instead of making a product “for everyone.”
• How to implement disqualify selling.
• Why it is useful for people to self-deselect before they ever reach out to you.
• How to get rid of pricing objections using disqualification selling.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Learn more how to build a seven-figure foundation in The Incubator.
• If you’re ready to go from an overworked consultant to CEO with tons of time and money, you have got to join us for our Beyond 1:1 Summit. This 2-day event will teach you exactly how to scale your business beyond you. Click here to join the waitlist!
• Lorraine Massey and the Curly Girl Method
• Ep 452: 7 Figure Niching Secrets
• An example of self-deselection in our application system 
• Push It by Salt-N-Pepa

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Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Are you leveraging the full potential of your content marketing? Here’s the thing: most people are not. If you podcast, blog, or create any form of content, you need to listen to this episode. Oh, and you’re welcome.

The power of content marketing comes from being able to transform a lead you have into a buyer. When you combine effective content creation with an effective distribution strategy, you can 10X your content marketing strategy.

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Today on the podcast, I am interviewing Ross Simmonds, also known as “Sherlock Homeboy.” He has been a digital marketing strategist and entrepreneur since he was about eight years old. Ross Simmonds does many things, including working as the Founder and CEO of Foundation Inc.

Ross and I talk about the power that comes with creating quality content and the way that it can build your brand’s authority and reach. Whether or not you are reaching out into a saturated market, it is important to remember that yours might be the only gospel that someone can hear. Get ready to be heard!

Today on the Power + Presence + Position Podcast:

• The five key factors that make people want to share your content.
• How to develop a content creation cadence.
• Why it is essential to make sure your online properties work together.
• What a content distribution strategy is and how to create one for yourself.
• How to use content creation to build brand authority.
• Why quality content is so important, not just quantity.
• How to stand out from the crowd in a saturated market.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• If you’re ready to go from an overworked consultant to CEO with tons of time and money, you have got to join us for our Beyond 1:1 Summit. This 2-day event will teach you exactly how to scale your business beyond you. Click here to join the waitlist!
• Learn more how to build a seven-figure foundation in The Incubator.
• Ross Simmonds: Website | Foundation Inc | LinkedIn | Facebook | Instagram | Twitter
• How to Sell a Story
• EP451: The List Building Power of an Anchor Platform

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

I have been on a mission lately to demonstrate the value and methodology behind group programs as a business instead of running yourself ragged with one-on-one coaching. While each of these can have a place in your business, it is highly valuable to dig into group programs so that you can avoid entrepreneurial overwhelm.

I want to give you a great example of this today by highlighting an interview and a case study that demonstrates the effectiveness of group programs. I’m doing so with the incredible Stacy Mayer, who has found massive success implementing group programs over the last six months.

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Stacy has always been a strong advocate for women and their place in the world of high-power executives. She got her start by making her voice heard in New York, although not quite the way you would imagine. She led an improv company in Times Square while moonlighting at a hedge fund, steadily making the transition into running her own successful coaching business.

I want you to learn from Stacy’s process and her life path as a case study for how you might implement group programs into your own business. On top of that, I’m challenging you not only to go check Stacy out for yourself, but to bring at least one other woman along with you that wants a promotion into a senior leadership role.

Today on the Power + Presence + Position Podcast:

• Who Stacy Mayer is and how she owns her career.
• Why messaging is such an essential part of your business development.
• The power of repetition personally and professionally.
• How deep you have to go to really niche down.
• How to work past the imposter syndrome and grow.
• Why saying “no” is essential to entrepreneurial leadership success.
• Why your company doesn’t control your career.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• If you’re ready to go from an overworked consultant to CEO with tons of time and money, you have got to join us for our Beyond 1:1 Summit. This 2-day event will teach you exactly how to scale your business beyond you. Click here to join the waitlist!
• If you are ready to take the principles I teach on the podcast and apply them to your business, check out The Incubator and apply to see if you would be a good fit to work with us. I would love to see you there!
• EP452: 7 Figure Niching Secrets
• Stacy Mayer: Website | Instagram | Facebook | LinkedIn | Podcast

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

One of the most powerful questions you can ask yourself about your business is what is most likely to hold me back from achieving my goals this year? This question might not sound like a very positive outlook, but hear me out. Getting clear on the most significant barriers to your growth is supremely powerful.

For almost any entrepreneur and business, the single biggest obstacle you will face is typically overwhelm. We try to branch out into too many areas, provide too many services, or serve too many audiences. It saps our time and energy and rids us of the ability to ready ourselves for future opportunities.

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In this podcast, I explore the solution to entrepreneurial overwhelm. I look at how Steve Jobs came back into Apple two months before it declared bankruptcy and pulled it back from the brink. By niching down, he saved a currently multi-trillion dollar business.

Doing less to grow more requires you to retrain your mind. This goes against the “hustle and grind” mentality so many of us grew up with. Niching down is one of the most courageous things you can do as a leader and it’s something you definitely won’t regret. Today, we are looking at how to develop a strategy to help you niche down so you can grab future opportunities.

Today on the Power + Presence + Position Podcast:

• What entrepreneurial overwhelm is.
• How to achieve focus in your business.
• What strategy is and why it is so frequently misunderstood.
• How Steve Jobs and Apple demonstrate the value of niching down.
• Why excess capacity is entrepreneurial gold.
• How niching down can lead to more of everything.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• If you’re ready to go from an overworked consultant to CEO with tons of time and money, you have got to join us for our Beyond 1:1 Summit. This 2-day event will teach you exactly how to scale your business beyond you. Click here to join the waitlist!
• Learn more how to build a seven-figure foundation in The Incubator.
• Richard Rumelt

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Building an email list isn’t complex, it’s actually quite simple. But when legions of hyper-activated bro-marketers are attempting to sell you secrets for rapid list growth, it’s easy to overlook the power of a carefully built, highly qualified list of people who love you and your work.

There are three core strategies that will allow you to craft that highly-qualified list, and surprise surprise, they take time. Too often we see the tail end of many years of consistent, hard work and mistake it for rapid growth. Slow, consistent growth is the name of the game.

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Whether you use paid advertising to grow your email list or rely on organic traffic, you need to commit. This is the problem I see so many entrepreneurs having when they feel stuck with their list building. But don’t worry, in this episode I show you exactly how to get unstuck and start growing a lucrative list.

Today on the podcast, I share the three steps you need to take to build a highly engaged, returning, qualified email list. I reveal what an anchor platform is, how to choose one, and then how to double-down on its list generating potential. What I’m sharing today won’t get you a massive list by next week. But it will show you how to grow your list using the compound effect while also saving you time and energy.

Today on the Power + Presence + Position Podcast:

• How Oprah built her following with an anchor platform.
• Why people struggle with building their list.
• How to choose an anchor platform that works for you.
• What you need to know to decide your frequency.
• How to move people off the platform and onto your list.
• What the compound effect is and how it skyrockets your growth.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• If you’re ready to go from overworked consultant to CEO with tons of time and money, you have got to join us for our Beyond 1:1 Summit. This 2-day event will teach you exactly how to scale your business beyond you. Click here to join the waitlist!
• Learn more how to build a seven figure foundation in The Incubator.

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!