Have you noticed all the dancing and pointing on Instagram reels lately? Women are dancing and pointing and the algorithms are loving it, which is why so many smart marketers whom I adore are doing it. It works. However, I won’t be dancing and pointing any time soon.

Cooperating with and leveraging the power of what’s working right now, especially on major social media platforms, is really smart and I recommend it. Yet when I recently sent an email to my list about why I won’t be dancing and pointing on Instagram, I got an unprecedented response.

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Here’s the thing. When you get attention and engagement on social media, you grow your online presence, and you also help Mark Zuckerberg grow his massive algorithm-based ecosystem. That can be great, but wouldn’t you rather grow your own ecosystem?

In today’s podcast, I’m sharing my funny-but-true perspective on why I won’t be shaking my booty for Mark Zuckerberg any time soon, and how you can hone your own voice, brain, and creativity for your own ecosystem. Sweet listeners, I want to help you uncover your voice and practice using it so that you can scale your business. Listen in to learn how I can help you do just that.

Today on the Power + Presence + Position Podcast:

• Why dancing and pointing is a smart marketing tactic on Instagram.
• The specific reasons that women leaders tend to suffer in silence.
• What makes me feel better when I’m struggling. 
• The deep sense of conflict I feel about social media.
• Why you never see male entrepreneurs dancing and pointing.
• How I can help you unleash and hone your distinct voice.

Resources Mentioned:

• Sign up for my weekly email newsletter to find out what everybody is raving about!
• This episode is sponsored by the podcast, I’m a Millionaire So Now What? With Colleen O’Connell-Campbell.
• The Social Dilemma – movie

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Join the Community of Practice!

Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community – the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You’ll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.

If you’re ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!

There are things you say and then there are the messages you send. These are not always the same thing. You could be sending potentially damaging subliminal messages to your audience if you aren’t conscious of this one thing: consistency. 

Now, I know, consistency is about as glamorous as oatmeal. But, it’s not only crucial for building your business, but it seriously impacts the message you send your audience. And it’s something I see business owners working towards 7 figures struggle with.

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There are tons of valid reasons why you might not be showing up like you used to for your audience. The pandemic has been so rough on business owners. You could be burnt out, feeling low, or stuck in all or nothing thinking. Here’s the thing: you don’t have to be doing everything to maintain consistency. 

Today on the podcast, I’m helping you see the message you’ve been sending your market when you don’t show up consistently. Maybe you’ve stopped posting on social media or you don’t turn your Zoom camera on for meetings anymore. These small actions matter, so I’m sharing what you can do to improve your consistency even when things feel really hard. The struggle is real, but so is the damage you cause to your business when you stop showing up. 

Today on the Power + Presence + Position Podcast:

• The connection between market leadership and consistency.
• Some examples of what inconsistency might look like for you.
• The subliminal message you are sending to your market.
• Why you might not be showing up consistently.
• What to do when you’ve been inconsistent.
• Why knowing what your bare minimum is, is so crucial.

Resources Mentioned:

• Sign up for my weekly email newsletter to find out what everybody is raving about!
• This episode is sponsored by the podcast, I’m a Millionaire So Now What? With Colleen O’Connell-Campbell.

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Join the Community of Practice!

Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community – the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You’ll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.

If you’re ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!

Have you ever noticed how people are always willing to listen to experts, but they only buy from leaders? Experts have a way of complicating things whereas leaders bring a sense of clarity and order. And we all know that the confused mind can’t buy.

How do you position yourself as a leader in the mind of your prospect? Many of us are experts in our fields, but if you want to move into leader status in your industry, you need one super important type of order, and that’s buyer discipline.

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The best leaders and salespeople can make you feel like the only one in the room. They connect with you which is what allows them to have so much influence. By focusing on one person, they cut through the clutter. All it takes is injecting a little buyer discipline into your marketing.

Today on the podcast, I’m talking about another element of discipline that seriously affects your lead generation and sales conversion: buyer discipline. You can make a way bigger impact by naming names instead of focusing on a target audience. I’m sharing what happens when you end the confusion, get clear in your messaging, and put a ring on your person and not an entire demographic.

Today on the Power + Presence + Position Podcast:

• The difference between experts and leaders.
• How to move into leader status.
• How to stop confusing your customers.
• Why you need to name names, not entire demographics.
• How to inject some buyer discipline into your marketing.

Resources Mentioned:

• Do you find the openness and honesty I brought to today’s episode useful? Let me know by sending me a DM over on Instagram.
• Unlocking Us with Brené Brown
• Your Surge Capacity is Depleted- It’s Why You Feel Awful by Tara Haelle
• Habit Studio
• Thank You for Smoking – movie
• Dr. Amber Tichenor
• This episode is sponsored by the podcast, I’m a Millionaire So Now What? With Colleen O’Connell-Campbell.
• If you want to learn more about the Power Presence Position Accelerator, send me a message on Instagram or sign up for my free webinar where I go over buyer discipline and finding your 7-figure niche.

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Join the Community of Practice!

Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community – the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You’ll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.

If you’re ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!

Overwhelm is very real. It invades every corner of our lives and businesses, and it truly is the modern-day scourge. Overwhelm robs our time, wreaks havoc on our productivity, and it kills our sales results. 

Why do we get overwhelmed in our businesses? Tons of different reasons, but today I’m going to focus on one that strikes a startling resemblance to my beauty regime during lockdown: not having enough problem discipline.

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Your ideal client has so many different problems that you could attempt to solve for them. And many of you aren’t picking one or two, you’re trying to solve them all. This results in messy and unfocused marketing.

Join me today as I share an elegant, useful little tweak you can make to your marketing strategy today to help reduce overwhelm just a little bit. I’m hoping that it provides some clarity and direction to help you create more effective marketing. Settle down your inner cavewomen and step into the modern-day queen I know you are.

Today on the Power + Presence + Position Podcast:

• How your marketing might be like my beauty regime during lockdown.
• What problem discipline is and how it can transform your business.
• How your customers’ brains could be at odds with your brain.
• Why you need to switch from cavewoman to modern-day CEO brain.

Resources Mentioned:

• EP422: Zone of Genius Discipline
• Send me a DM on Instagram identifying the one problem you will be solving in your next piece of content. I can’t wait to hear from you!

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Join the Community of Practice!

Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community – the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You’ll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.

If you’re ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!

When it comes to building and leading a company, there are no body doubles. It is all on you. And the more you learn to shed your fear of vulnerability, the more you open yourself up to the full experience that is entrepreneurial leadership. 

Knowing that it’s all on you to take risks for your business can be daunting. But, we have to lean into our businesses harder, even when that means we might fail or embarrass ourselves. Because here’s the thing: you will fail and you will embarrass yourself.

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From my personal experience, I know that going all-in, going full-frontal, on your devotion to your business is so much more rewarding than hiding from vulnerability. No matter what, failure is coming for you. And the woman you become on the other side is so worth the discomfort.

Listen in today as I share why I strive to not fear vulnerability but instead, go full frontal with my devotion to my business. There is a richness that going all-in provides, and I want that experience for all of you queens. So, I’m sharing how to stop holding yourself back, the three types of devotion I want you to focus on, and why being a part of this sisterhood of women entrepreneurs is truly a tremendous gift.

Today on the Power + Presence + Position Podcast:

• Why it’s healthy for women entrepreneurs to talk about our wins and failures. 
• Why we don’t like talking about how hard this journey can be.
• How your unwillingness to be embarrassed may be holding you back.
• Why I respect female founders so much.
• The 3 types of devotion I want you to focus on.
• Why I’d never give this experience to a body double, no matter how hard it is.

Resources Mentioned:

• Sign up for my next webinar on niching down!
• The Messy Middle by Scott Belsky

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Join the Community of Practice!

Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community – the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You’ll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.

If you’re ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!