Power + Presence + Position with Eleanor Beaton

Helping women entrepreneurs scale in life & business

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Mar 15 2022

EP491: Play Big, Take Up Space, Ask for More with Alex Carter

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Are you ready to challenge yourself to have more? More success, money, freedom, autonomy, support, and joy? If this is you, then you’re in the right place, and I invite you to listen closely to this week’s episode.

 

I’m joined this week by bestselling author of Ask for More: 10 Questions to Negotiate Anything, Alex Carter. We’re having a hard-hitting, in-depth conversation around raising the stakes, playing a bigger game, and asking for what you’re really worth.

 

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Alex is a Clinical Professor of Law and Director of the Mediation Clinic at Columbia Law School. She has spent the last eleven years helping Fortune 500 companies, The UN, and thousands of other people negotiate better, build relationships and reach their goals, and she’s here to share her secrets and valuable observations with us.

 

Tune in this week to discover how to start playing bigger, taking up space, and feel confident doing it. Alex has brought a woman’s voice to the field of negotiation, and she’s here to share how she built her super-successful organic business, her insights on team-building, how she challenges herself and her business, and the unwitting ways in which we play small without realizing.

 

Today on the Power + Presence + Position Podcast:

 

  • How Alex became a top-ranked law professor and mediation expert at Columbia.
  • Why Alex decided the time was right to start publishing books.
  • How difficult it was at one stage for Alex to ask for what she needed in her profession.
  • What the process of taking six months out to write her book looked like for Alex and why it took drastic circumstances to make it a reality.
  • Why it’s not always about asking for more, sometimes it’s about asking for what you’re already owed.
  • The importance of giving yourself time to make big decisions from a place of clarity.
  • What asking for more looks like as you’re managing increased success and responsibility.
  • How Alex has leveraged her network using the lessons she teaches in her book.
  • Alex’s advice for any women listening who feel called to start swinging bigger.

 

Resources Mentioned:

 

  • To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
  • Connect with me on LinkedIn.
  • Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
  • Learn how to build a seven-figure foundation in The Incubator.
  • Alex Carter: Website | Instagram | LinkedIn | Twitter | Book
  • Difficult Conversations: How to Discuss What Matters Most by Douglas Stone, Bruce Patton, and Sheila Heen
  • EP401: Negotiation Secrets – How to Ask for More with Alexandra Carter
  • Kris Plachy
  • Brandi Bernoskie
  • Alchemy + Aim
  • Brené Brown
  • Byron Katie
  • Luvvie Ajayi

 

Love the show? Let us know!

 

  • Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!
  • What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Written by Eleanor Beaton · Categorized: Podcast

Mar 08 2022

Re-Release: My Coaching Philosophy

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This week on the podcast, I’m rolling back one of my most significant episodes to date where I share my coaching philosophy. By the end of this episode, you’ll have a much clearer idea of how to apply my teachings to a deeper context and how they relate to your own business.

 

Many of you listening sell knowledge and transformation through your expertise, whether it’s as a coach, consultant, author, or podcaster. And one thing I often see in these areas is entrepreneurs rushing into packaging and marketing something just so they can get it out into the world as fast as possible. However, this never produces the most important result your business needs: maximum value for your clients. This is where your philosophy comes into play.

 

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My hope here is to help you discover the core philosophies that underpin your own offers and what you’re putting out into the world. This work will give you the kind of powerful grounding that allows you to grow and show up from a place of alignment, authenticity, and purpose in your business.

 

Tune in this week as I walk you through what a coaching philosophy is and the two pillars of my coaching philosophy for women entrepreneurs. I’m sharing why having an outlined philosophy is so important, and how to start getting clear on what yours might be.

 

Today on the Power + Presence + Position Podcast:

 

  • The importance of getting clear on your business’s promised land.
  • What a jewel business is and how building one will transform how you grow.
  • Why growing a business without a clear philosophy never leads to aligned results.
  • The difference between philosophy, values, and strategy.
  • My personal coaching philosophy and how it links to my broader work.
  • Where to start with in building self-efficacy and confidence in your abilities as an entrepreneur.

 

Resources Mentioned:

 

  • To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
  • Connect with me on LinkedIn.
  • Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
  • Learn how to build a seven-figure foundation in The Incubator.
  • The Artist’s Way by Julia Cameron
  • EP413: Improve Your Marketing By Knowing Your Promised Land

 

Love the show? Let us know!

 

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Written by Eleanor Beaton · Categorized: Podcast

Mar 01 2022

EP490: The Million Dollar Social Media Marketing Plan

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Sometimes, social media feels fun, lively, and high-energy. However, other times it feels crowded, overwhelming, and even hostile. As a result, even the most brilliant and experienced women leaders struggle to master using social media to drive results in their businesses.

 

Fear not because in this episode, I’m giving you a powerful three-step process to help you build a million-dollar social media marketing plan, starting from scratch. You’ll leave this episode with a true-to-you strategy that doesn’t have you twerking on Instagram, going live every day, or leave you thinking that social media is stealing the best hours of your life.

 

Keep reading

 

The best part of all of this? We’re not talking algorithms or what’s hot right now. Sure, these things have their place, but when it comes to developing a seven-figure social media marketing plan, they are just the icing, not the cake itself.

 

Tune in this week to discover a powerful approach to social media that leverages timeless marketing principles and deep personal leadership to create a focused marketing plan that can, over time, generate millions in revenue for your business. I’m bringing you insights from two entrepreneurs who’ve used social media to drive their success, and they’re sharing how you can do the same.

 

Today on the Power + Presence + Position Podcast:

 

  • Why you need a social media marketing plan that works for you and your business.
  • How I define a million-dollar social media marketing plan.
  • The 3 building blocks of your seven-figure social media marketing plan.
  • How to get clarity on where your audience is hanging out on social media, and how to meet them where they are.
  • Why your time on social media is wasted if you don’t have a focused plan to generate revenue for your business.
  • How Jasmine Parent and Teresa Vozza took their social media experiences from confusion and overwhelm to success, revenue, and freedom.
  • Why you don’t need to pay attention to algorithms to command attention on social media.
  • Where to start with finding your ideal corner of the internet and developing your own seven-figure social media marketing plan.

 

Resources Mentioned:

 

  • To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
  • Connect with me on LinkedIn.
  • Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
  • Learn how to build a seven-figure foundation in The Incubator.
  • Teresa Vozza: Website | LinkedIn | Instagram
  • Full Interview with Teresa
  • Jasmine Parent: Website | Instagram
  • Full interview with Jasmine
  • Jasmine Parent Featured in People Magazine
  • Brené Brown
  • Gary Vaynerchuck
  • Glennon Doyle
  • Rachel Rodgers

 

Love the show? Let us know!

 

  • Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!
  • What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Written by Eleanor Beaton · Categorized: Podcast

Feb 22 2022

EP489: How To Dramatically Increase Your Sales Conversion

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If you’re not happy with your current sales conversion rate, this episode is for you. Pretty much every single time I work with a new client, they want to increase their sales conversion, however the how always proves to be a sticking point.

Of course, understanding the solution always starts with understanding the problem, and invariably this comes down to your business structure and ecosystem. When you can align your business model with the kind of ecosystem that allows it to thrive, that’s when you’ll see your sales conversion skyrocket.

Keep reading

This work all starts with clarity around your niche, which provides the first bump in your sales conversion. But if you want to get closer to 100%, you need to take things a step further by generating offer awareness, bringing specificity and familiarity to your marketing.

In this episode, I’m showing you exactly how to increase sales conversion from wherever you are now to as much as 80% in under eight months. You’ll learn how to leverage and understand the psychology of dramatically high sales conversion, and the two-punch approach that will get you there.

Today on the Power + Presence + Position Podcast:

  • What I mean by sales conversion and how to calculate your sales conversion rate.
  • The most important thing you need to do to start boosting your sales conversion.
  • How to eliminate confusion and indecision around your marketing.
  • Why even the smartest entrepreneurs struggle with marketing that lacks clarity.
  • How to generate offer awareness as part of your business’s marketing strategy.
  • What a seven-figure business ecosystem looks like and why this is the final piece of the puzzle.

Resources Mentioned:

  • To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
  • Connect with me on LinkedIn.
  • Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
  • Learn how to build a seven-figure foundation in The Incubator.
  • Get your free guide on The 7-Figure Service Business Ecosystem here!

Love the show? Let us know!

  • Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!
  • What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Written by Eleanor Beaton · Categorized: Podcast

Feb 15 2022

EP488: The 2 Types of Group Coaching Programs

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Creating a group coaching program is a powerful way to multiply your income and impact, all while leveraging your time. Meanwhile, enrolling in a group coaching program is an amazing opportunity to learn new skills, perspectives and forge productive working relationships with smart people who share your passion.

I have run group coaching programs and participated in them with amazing outcomes in both. However, these programs are not all created equal, and this is where things get complicated.

Keep reading

There are two types of group coaching experiences: Algorithmic and Heuristic. They both have a place in our industry, but understanding the differences between them is incredibly important for making a wise investment in your personal growth, or providing value for your potential clients.

Tune in this week to discover how to grow your income and make wiser coaching investments by learning to distinguish between the two types of group coaching programs. I’m sharing how to know which one you should buy or build based on your business’s needs and your personal learning goals so you don’t get burned and can provide the kind of experience your clients are looking for.

Today on the Power + Presence + Position Podcast:

  • Why online education and group coaching programs are booming right now.
  • The details of the 2 types of group coaching programs and how they differ.
  • Why so many people get burned by group coaching and online learning and the most common complaints.
  • What you can do to tell different group programs apart from one another.
  • My own experiences in group coaching programs, what worked, and what didn’t.
  • Why you would decide to develop and sell either a heuristic or an algorithmic group coaching program.
  • How to assess your needs and decide on which type of group program is right for you to enroll in.

Resources Mentioned:

  • To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
  • Connect with me on LinkedIn.
  • Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
  • Learn how to build a seven-figure foundation in The Incubator.
  • To find out which of our programs are right for you, schedule a low-pressure conversation with our team by filling out the application here. 

Love the show? Let us know!

  • Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!
  • What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Written by Eleanor Beaton · Categorized: Podcast

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