In today’s episode, I share insight on whether you should market your brand during a global crisis and my response to the concerns many have about the possible backlash for marketing during a pandemic. I discuss whether marketing is essential to keeping your business afloat, and some crisis communications tips to help you be strategic with your approach. I also highlight how to craft a meaningful marketing message without spreading hysteria and what your clients and prospects likely crave from your brand during this uncertain time.

 

 

“This current situation has only served to amplify an underlying belief that you already had.” – Eleanor Beaton

 

 

Today on the Fierce Feminine Leadership Podcast:

• Why it is OK to market your business right now with the COVID-19 pandemic and the most common questions female entrepreneurs currently have
• Questions to ask yourself to determine whether to suspend your marketing efforts
• Beliefs that live below your fear of being perceived in a negative light for marketing during a crisis
• How these limiting beliefs reveal a common attitude towards women in the workforce
• The biggest threat to your success right now (hint: it’s not COVID-19 or the economy)
• Three current needs within society that you can help address through your brand
• Why I decided to make my upcoming retreat virtual in light of the pandemic
• Five specific tips for communicating with your audience during this crisis
• The importance of prioritizing thought-work so you can approach your leadership with calmness and consistency

 

 

Resources Mentioned:

• How to Scale a 7-Figure Service Business

 

  

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month’s drawing! 

 

Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community – the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you’ll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you’re ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!

 

 

Today, I share a powerful tool to help you overcome procrastination and increase your productivity so you can achieve the results you want to see within your business. I discuss why it is essential to warm yourself up and approach your goals piece by piece, rather than attempting to take it all on at once. I also highlight why you should be humble when it comes to approaching your vision and how having a fixed mindset can impact the way you choose to approach your big, audacious goals.

 

“One of the basic things when it comes to doubling your productivity is to end procrastination.” – Eleanor Beaton

 

Today on the Fierce Feminine Leadership Podcast:

• How to call BS on your mental blocks, increase productivity, and mitigate procrastination
• The concept of shooting bunnies and how it can help you achieve high-level performance
• Why you need to “warm-up” your business before making epic strategic moves
• How starting with tiny tasks can help you achieve even more significant results
• How a fixed mindset can influence how you approach activities within your business
• Five steps to end procrastination using the bunny technique, and how humility plays a role  
• Why you should embrace a growth mindset and embrace the power of taking small, dedicated steps over time

 

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month’s drawing! 

Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community – the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you’ll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you’re ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!

 

 

 

 

 

Today, I share five tips that will help you grow your company to 7-figures by developing your sales mindset. I discuss the importance of standing firm and knowing your brand’s personal measures of quality and success, and why it is essential to stay in alignment with these values. I also highlight common limiting beliefs that get in the way of effective sales, and why you should remain confident in your sales techniques despite the fears that may arise.

“How you think about an activity influences your actual results far more than you may realize.“ – Eleanor Beaton

 

Today on the Fierce Feminine Leadership Podcast:

• My thoughts on the money mindset resources that currently exist
• Limiting narratives and beliefs that many entrepreneurs tend to develop around sales
• The percentage of female entrepreneurs who start their businesses in response to their passions and the amount who are influenced by a desire for work-life balance
• Necessary mindset shifts to change how you think about sales
• The importance of being open to experiencing other sales processes in order to gain insights to make your strategy more effective
• Why entrepreneurs tend to overcomplicate the sales process
• Why you shouldn’t worry about what other people think of your approach to sales
• Why it is so important to set your own success standards, especially as you grow and scale
• Why quality matters when it comes to sales and how to determine whether what you are selling is truly “good quality”
• How to tell whether you have codependent relationships with your clients and how to ensure a healthier dynamic
• Why you need to stay in alignment in order to scale your business and the importance of directly addressing misalignment

  

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month’s drawing! 

Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community – the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you’ll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you’re ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!

 

 

 

 

Today, I share insight into buyer psychology and a key aspect to consider to truly meet the buyer where they are along their customer journey. I discuss why you cannot overlook sales and marketing as a business leader, and why it is crucial to sell to the customer’s “why,” rather than focusing merely on what you are selling. I also highlight the idea of “escape and arrival” as it pertains to buyer psychology and some guidelines for how you can begin applying these concepts to elevate your company’s sales strategy.

 

 

 

“Sales is a multifaceted thing, but at the heart of it, you have to understand buyer psychology.“ – Eleanor Beaton

 

 

 

Today on the Fierce Feminine Leadership Podcast:

 

• Why it is imperative to be strategic when your offer intersects with the existing marketplace
• The importance of stepping up as a leader when it comes to sales and marketing
• A deep dive into one critical element of seven-figure selling and buyer psychology
• What buyer psychology is and the positive shifts that will occur when you gain this insight
• Why people buy and the fundamental concept of “escape and arrival”
• Exercises related to “escape and arrival” to gain clarity on how to strategize for your brand
• Examples that highlight the difference between “selling to the what” and “selling to the why,” and which to emphasize in your sales and marketing strategy
• Three core things you need to articulate when targeting the buyer’s before and after
• Where to start when implementing the concept of buyer psychology to your brand

 

 

Resources Mentioned:

 

• Vega
• The Messaging Lab

 

 

 

 

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month’s drawing! 

 

Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community – the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you’ll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you’re ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!

 

Kelly joins me today to share her insight on how you can innovate your way to millions by being brave enough to take a risk. She highlights the importance of allowing yourself to fail on the road to your big breakthrough, and why so many of us stick with the status quo and fail to embrace innovation. Kelly also provides insight on how to reframe setbacks, adopt a mindset of continued conviction, and step into a new, up-leveled version of yourself.

 

 

 

“We all have this unlimited human potential. Whatever we set our minds to, we can create.“ – Kelly Roach

 

Today on the Fierce Feminine Leadership Podcast:

• The importance of looking at your problems through an opportunistic lens
• Characteristics of radical conviction and what contributes to the willingness to be creative
• Kelly’s upbringing and an insight she gained in middle school about money and problem-solving
• The many jobs and responsibilities Kelly juggled in her young adulthood, including being an NFL cheerleader
• Kelly’s belief in the power of the human potential and how she gravitated towards coaching
• The type of student Kelly was and how her work ethic contributed to her success
• How a desire to find purpose and freedom led to a career shift in Kelly’s journey
• The two different mindsets people approach entrepreneurship from
• The power of innovation and how Kelly came up with the idea of her Live Launch
• Where almost all significant innovations and breakthroughs come from
• How we tend to approach problems and what problems really are
• How Kelly approached her launch strategy when she noticed things going off-track
• The new strategy Kelly implemented, where she placed her focus, and the results of doing so
• The relationship between innovation, failure, and courage, and Kelly’s creative process for approaching innovation
• Why people stay stuck on the same problems for long periods of time
• Innovation’s role in the world of business and what it takes to become aligned with growth
• The competitive advantage that comes with conviction, drive, and innovation
• How solving unsolved problems can change the game for you professionally
• How Kelly’s mindset allows her to continually cultivate her conviction and the importance of utilizing every ounce of potential you have

Connect with Kelly Roach:

• Kelly Roach Coaching
• Tribe of UNSTOPPABLES
• Unstoppable Success Radio

 

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month’s drawing! 

 

Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community – the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you’ll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you’re ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!