So, how can fierce female leaders continue their marketing efforts without contributing to the online noise?

Today, I explain how your company can stand out from a marketing standpoint during the coronavirus crisis. I discuss a big lie you may be telling yourself and how this might be impeding your brand’s potential in the online marketplace. I discuss how industry leaders, like Apple and Disney, overcome economic adversity and continue to grow and succeed well after an economic recession.  I also highlight why it is crucial to lead rather than hide and focus on sharing with your audience rather than looking externally.

“Noise isn’t the enemy of most entrepreneurs – obscurity is the enemy.” – Eleanor Beaton

Today on the Fierce Feminine Leadership Podcast:

• The importance of having a clear message and presenting it skillfully
• Lies and assumptions we hold onto when it comes to marketing, and who your real enemy is
• Why advertisement rates are going down on many platforms
• How consumers are paying more attention to advertisements in response to COVID-19
• Where top female business leaders focus to be successful
• The characteristics of the most powerful marketing messages, and the questions they answer
• What supported Apple’s unprecedented growth after Steve Jobs returned from Pixar

Resources Mentioned:

• Adversity Marketing On-Demand Training
• How to Sell with Story Masterclass

 

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month’s drawing!

Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community – the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you’ll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you’re ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!

Today, I explain why I believe cutting your prices during an economic downturn is a ‘knee-jerk’ reaction for many business leaders and the long-term impact it can have on your business – long after the recession has ended.  I highlight the importance of being creative with meeting your customers where they are and share alternative strategies you can use to continue building your business without reducing your prices. I also highlight what you should and should not offer for free as well as how adding value can strategically link back to your sales process.

 

“The pricing decisions that you make today are going to impact your business, not only in the short-term but also for years after the economy recovers.” – Eleanor Beaton

 

Today on the Fierce Feminine Leadership Podcast:

• How the pricing decisions you make today will impact your business after the economy recovers
• Three reasons why prices tend to drop during a recession
• The importance of intentionality and integrity when determining your prices
• What cutting prices on your services trains customers to do
• Four pricing tips to help you get through this downturn as an entrepreneur
• The damaging assumption that many entrepreneurs make about selling services at full price during an economic crisis
• The trends I have observed in marketing and entrepreneurship over the past several weeks
• Why you shouldn’t be afraid to provide value for free, and how to use free resources as a path back to your sales process

 

Resources Mentioned:

• Adversity Marketing On-Demand Training

  

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month’s drawing! 

 

Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community – the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you’ll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you’re ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!

Jena joins me today to discuss topics surrounding courage, bravery, visibility and leading with authenticity. She shares how she went from bankruptcy to founding the Brave Master, how your past experiences can impact the present, and the importance of not letting our egos run the show. Jena also highlights the power of living a conscious life and how to get to the other side of what is holding you back. 

“It’s all about facing yourself and owning your stuff.” – Jena Rodriguez 

Today on the Fierce Feminine Leadership Podcast:

 

• Jena’s entrepreneurial journey, the crossroads she faced, and her current mission in life
• The role shame played in Jena’s life and how long it took her to be open about her bankruptcy
• How challenges can impact your mindset and perception of self 
• What ‘ego tricks’ are and the importance of reflecting on your mental patterns 
• How to decide whether you should listen to your “shoulds” and how to determine if you are a control freak
• How control serves as a protective mechanism and whether it truly exists 
• Why Jena considered herself “spiritually bankrupt” and why faith and surrender matter
• Balancing goals with letting go, and where to place your focus when it comes to visualization
• How attachment contributes to suffering and what those attachments can look like 
• How Jena is “emotionally divorcing” what no longer serves her and the difference between living consciously and unconsciously 

Resources Mentioned:

• The Choice: Embrace the Possible by Edith Eva Eger

Connect with Jena Rodriguez:

 

• Brave Masters
• Brave Entrepreneurs Facebook Group
• The Detachment Method

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! 

What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month’s drawing!  

 

Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community – the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you’ll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you’re ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!

 

In today’s episode, I discuss whether female entrepreneurs should amp up or relax their sales efforts in response to the coronavirus pandemic. I discuss how to approach the situation with a CEO mindset and follow through with the responsibility you have to your business. I also highlight how you can be creative with selling and how to refine your messaging and find ways to connect your offer to what people need right now.

 

“Crisis and challenge are the birthplace of innovation.” – Eleanor Beaton

 

Today on the Fierce Feminine Leadership Podcast:

• Questions that many female entrepreneurs are struggling with right now and common myths about sales in the time of COVID-19
• Which sales approach to take during this time and two caveats to consider
• The importance of meeting people where they are at
• How sales differ in a good economy versus in a time of crisis
• Which industries are struggling versus surging right now
• The difference between sales and selling and which one you should double-down on
• Techniques for meeting your customers and prospects where they are at
• Three things customers are currently looking for in this crisis time
• How businesses are being creative with sales during COVID-19 and how being flexible with your strategy can lead to business breakthroughs
• The difference between “restaurant” sales and “delivery/takeout” sales and which plan you should utilize right now
• My thoughts on discounts and how much to offer for free during this time
• How to approach your sales process moving forward

 

Resources Mentioned:

• Scale My Service Based Business Webinar
• The Incubator
• Zoom
• Cisco

 

 

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month’s drawing! 

 

Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community – the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you’ll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you’re ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!

 

In today’s episode, I share insight on whether you should market your brand during a global crisis and my response to the concerns many have about the possible backlash for marketing during a pandemic. I discuss whether marketing is essential to keeping your business afloat, and some crisis communications tips to help you be strategic with your approach. I also highlight how to craft a meaningful marketing message without spreading hysteria and what your clients and prospects likely crave from your brand during this uncertain time.

 

 

“This current situation has only served to amplify an underlying belief that you already had.” – Eleanor Beaton

 

 

Today on the Fierce Feminine Leadership Podcast:

• Why it is OK to market your business right now with the COVID-19 pandemic and the most common questions female entrepreneurs currently have
• Questions to ask yourself to determine whether to suspend your marketing efforts
• Beliefs that live below your fear of being perceived in a negative light for marketing during a crisis
• How these limiting beliefs reveal a common attitude towards women in the workforce
• The biggest threat to your success right now (hint: it’s not COVID-19 or the economy)
• Three current needs within society that you can help address through your brand
• Why I decided to make my upcoming retreat virtual in light of the pandemic
• Five specific tips for communicating with your audience during this crisis
• The importance of prioritizing thought-work so you can approach your leadership with calmness and consistency

 

 

Resources Mentioned:

• How to Scale a 7-Figure Service Business

 

  

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month’s drawing! 

 

Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community – the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you’ll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you’re ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!