Power + Presence + Position with Eleanor Beaton

As women founders and leaders, we talk often about making money, and lots of it. But are we using the money we make to create the kinds of changes that we want to see in the world? I like to say that money is power, but only if you make it so.

Your money becomes a powerful force when you use it in a way that advances your mission, aligns with your values, and brings your vision to life. And this week, I have someone who is a living example of what’s possible when you’re intentional about how you generate wealth and use your money to advance the causes you believe in.

Tanja Hester has been featured in The Wall Street Journal, New York Times, and CNBC, just to name a few. As the author of Work Optional and Wallet Activism, she’s been widely recognized for her thought leadership in the area of wallet activism. She also spent a long career in political consulting until she retired in 2017 at the age of 38, and she’s offering her insights on her road to retirement on this episode too.

Join us this week as Tanja gives us the lowdown on wallet activism. She’s offering her deep well of wisdom on what wallet activism looks like, why it requires critical thinking and discernment on our parts, and how it’s truly a long-term, life-long project we all need to be on board with.

Today on the Power + Presence + Position Podcast:

• Tanja’s earliest memory of being a person who wants to make changes for the greater good.
• How Tanja retired at the age of 38 and made it so work is optional for her.
• Why wallet activism is truly a long-term, life-long project.
• What wallet activism means and how Tanja’s interest in it started.
• Why wallet activism isn’t just about spending.
  Tanja’s thoughts on the problem with organic food.
• What surprised her most about the themes that emerged in her research on wallet activism.
• The biggest shifts Tanja has made since embracing wallet activism.
• Why responsible banking is more important than you realize, and responsible investing is less important than you think.
  

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• Get the free course, Selling with Story, here!
• Click here to apply for one of my programs.
• Tanja Hester: Website | Podcast | Instagram | Twitter
• Work Optional: Retire Early the Non-Penny-Pinching Way by Tanja Hester
• Wallet Activism: How to Use Every Dollar You Spend, Earn, and Save as a Force for Change by Tanja Hester

Welcome to an incredibly special episode because this week, I’ve got a returning podcast guest. Not many women founders have been featured on the podcast more than once, so you already know you’re in for a jam-packed episode full of amazing nuggets of wisdom that will help you take your business further faster.

Pamela Slim is an author, business coach, and co-founder of Main Street Learning Lab. Her newest book, The Widest Net is based on a fascinating approach to what she calls ecosystem marketing, and since my work is all about helping founders like you create seven-figure ecosystems, I think you’ll find our work dovetails beautifully.

In this day and age where there’s a massive demand for constant production of content and having face time with your people, you’re not alone if your company’s marketing feels exhausting and depleting. Ecosystem marketing is the key to creating a growth model that feels nourishing and that is truly sustainable for the long term, and Pamela is walking us through it in this episode.

Tune in this week to discover how there’s nothing that will help you grow more strategically and quickly than looking at your marketing through the lens of an ecosystem. Pamela is offering her insights on the future of ecosystem marketing, how she applies this framework to her own business and the power of looking at the totality of your network and making intentional decisions about community engagement.

Today on the Power + Presence + Position Podcast:

• Why there is nothing that helps business owners grow more strategically and quickly than ecosystem marketing.
• How Pamela has applied the ecosystem marketing lens on her own business.
• The power of looking at the people who are already congregating in your orbit.
• Why ecosystem marketing is the antidote to your marketing feeling exhausting.
• The principles of really effective partnerships.
• How you can leverage the power of tiny marketing actions to up-level your business.
• The difference between empire mentality and being an ecosystem upholder.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• Get the free course, Selling with Story, here!
• Click here to apply for one of my programs.
• Pamela Slim: Website | Learning Lab | Podcast 
• The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You by Pamela Slim
• Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur by Pamela Slim
• Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain
• Bittersweet: How Sorrow and Longing Make Us Whole by Susan Cain
• Free Trait Theory – Brian Little
• Sean Blanda

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Are you being the kind of founder and leader that a seven-figure company truly requires? Is your relationship with your business mature enough to continue taking it to new heights?

If you think about your human relationships, especially with children if you have them, you’ll understand how your relationship with them has to evolve. Without the level of maturity that you bring to the table, their growth and development gets stymied. And the same is true for your relationship with your business.

What I’m offering to you this week is that you don’t own your business as much as you partner with it. The cash, influence, and autonomy you want to create through your business requires a mature partnership, and what I see too often in my work is women founders having an immature relationship with their company, which makes producing powerful results impossible.

Tune in to hear how a mature partnership with your business might be the missing piece right now. I’m showing you how we’re using the rise of anti-hustle culture as an excuse to not show up as a mature leader, the reality of the entrepreneurial experience, and the 3 keys to developing a mature relationship with your business as a seven-figure founder.

Today on the Power + Presence + Position Podcast:

• What an immature relationship with your business looks like.
• The reality of the entrepreneurial experience and what it takes to grow a company.
• Why the powerful results you want to create are dependent on your relationship with your business.
• The most important emotional state for showing up as a high-functioning founder and leader.
• 3 keys to creating a mature relationship with your business as a seven-figure founder.
• What makes a partnership truly work.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• EP490: The Million Dollar Social Media Marketing Plan
• Register for the Scale Without Sacrifice webinar!
• Get the free course, Selling with Story, here!
• Click here to apply for one of my programs.
• EP498: The 3 Disciplines of Premium Pricing & Positioning
• EP500: Make Millions by Showing Up

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

You are listening to the 500th episode of the podcast this week. Whether you’ve been here since the beginning, listening along for over five years, or you’re a new friend here, I honor and appreciate you for showing up.

As I personally celebrate 500 episodes, close to two million downloads of the show, and the reach it has set up for me to influence and empower thousands of women founders around the world, I want to let you in on a secret that has helped me generate millions upon millions of dollars in my business.

If you think this has required complicated marketing tactics and obsessively trying to figure out how to grow my audience, think again. Sure, that can help, but what truly works for raking in millions isn’t fancy, trendy, glamorous, or even particularly fun. However, if you want to set up a financial fortress like I have, it’s necessary. And it’s called showing up.

Join me this week as I show you how you can make millions as a founder if you’re willing to show up for your dream. I’m walking you through my podcasting journey to exemplify the power of consistent dedication so you too can blow your own mind with what practicing showing up can do for your bank account, your life, and your future.

Today on the Power + Presence + Position Podcast:

• The power of consistent dedication.
• Why you need to start practicing showing up as a strategy to drive millions for your business.
• What’s been required of me to show up to podcast 500 weeks in a row.
• Why you might be struggling to sustainably scale your company.
• How to stop questioning your dream of generating millions in your business.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• EP490: The Million Dollar Social Media Marketing Plan
• Register for the Scale Without Sacrifice webinar!
• Get the free course, Selling with Story, here!
• Click here to apply for one of my programs.

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

I talk to many business owners who are in the process of shifting their business models from a one-to-one model to one where they have the ability to sell to many people at once. This is one of the classic ways we scale up a service or knowledge-based company, and lots of entrepreneurs are trying to figure out how to package up what they do to offer to multiple people at once.

For some reason, in the process of making this shift, I watch brilliant women founders make the leap of logic that they must now become excellent digital or social media marketers. They believe this is the only way to rake in hundreds of thousands of dollars, and the only way to build a million-dollar business selling scaled-up services.

Keep reading

Many of you have fantastic networks and have always been great at relational marketing, but you’re struggling with digital marketing, and you can’t figure out how those entrepreneurs advertising on Instagram or LinkedIn are getting it to work so amazingly for them. So this raises the question: is it possible to market effectively without resorting to social media?

Join me on the podcast this week as I reassure you that it’s totally possible to dramatically increase your program sales without social media. We’re exploring and debunking why so many leaders believe they need to utilize digital marketing or social media to scale, and 3 things you can do instead.

Today on the Power + Presence + Position Podcast:

• Why so many founders believe they have to use social media to market their leveraged offers.
• The sneaky ways we discount the revenue we’ve made.
• 3 things you can do instead of marketing your programs through social media.
• How to get clear on what’s in your lane, and what isn’t.
• Why you don’t need social media to rake in hundreds of thousands of dollars.
• How to market your programs without social media.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• EP490: The Million Dollar Social Media Marketing Plan
• Register for the Scale Without Sacrifice webinar!
• Get the free course, Selling with Story, here!
• Click here to apply for one of my programs.

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!