Power + Presence + Position with Eleanor Beaton

You have a message to share with your people about who you are and what your business does. But, the idea of showing up on video to share that message paralyzes you. Stepping into the spotlight seems terrifying, and this fear prevents you from sharing your message.

As the CEO of your company, and especially if you’re a company of one, it’s very important to be a spokesperson for your organization and its mission. You might be scared of showing up and being judged, criticized, corrected, or maybe you just don’t like how you look on camera. These reasons for not being visible aren’t serving you and they aren’t helping you be the strong leader your company needs.

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My guest today is an expert on showing up authentically and powerfully online and in front of the camera. Keri Murphy is my dear friend and the CEO and founder of Inspired Living. As an international speaker, media expert, and business mentor, she’s a master at showing entrepreneurs how to show up authentically on camera and how to leverage video in their branding.

In today’s episode, Keri and I discuss the incredible act of courage it is to show up authentically and to share your truth. Keri walks us through her experience with visibility and how she helps entrepreneurs work through their discomfort so they can be the strong, visible leaders their businesses need. From social media to how our comfort changes as we age, Keri and I cover it all in this episode and you do not want to miss it.

Today on the Power + Presence + Position Podcast:

• Keri’s experience of getting comfortable with being seen.
• How our comfort in showing up has evolved as we’ve aged.
• The difference between hustling and unwavering commitment.
• Why you need to be aware of comparison-itis when using social media.
• The two types of influencers on social media and which one you want to be.
• How the more comfortable you are showing up as yourself, the more your business will grow.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Learn more how to build a seven-figure foundation in The Incubator.
• If you know you have a message to share but you struggle to share it well, my upcoming workshop Ridiculously Bold, Astoundingly Brazen: How to Command Cash with an Impossible to Copy Marketing Voice is for you. This fun, irreverent, practical, live 90 minute workshop is happening later this month, so click here to sign up.
• Keri Murphy Website | Instagram | Podcast | Private Facebook Group
• Inspired Living Podcast: How To Reach More Revenue, Profit And Freedom With Eleanor Beaton

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

I have a question for you. With what your business is currently offering, are you striving to serve your audience or to impress your peers? Meeting your audience where they’re at makes sense, right? So then why is it so hard to do?

I have seen it so many times. We get excited about the success of our business and we begin to overshoot our prospects, overwhelming the audience. Doing this impedes your ability to serve them and ultimately cripples your business growth.

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The truth is that audience choice is a seven figure decision. You need to be careful when selecting your niche and exactly how you want to serve them. Once you make that decision, stick to it. Continue to examine and meet their needs as best you can.

In today’s episode, we talk all about the dangers of overshooting your audience and why it can be mistaken for a business strategy. I talk to you about the results that are possible if you commit to an audience and how you can gain cash, autonomy, and influence through that decision.

Today on the Power + Presence + Position Podcast:

• What overshooting your audience looks like.
• What the motivators for overshooting your audience are.
• How overshooting your audience is a risk.
• What the “professor complex” is.
• Why we shouldn’t get sucked into the mentality of continuous transformation.
• What happens when you don’t commit to a core audience.
• What you get with a Jewel Business.
• How impactful audience choice is.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Learn more how to build a seven-figure foundation in The Incubator.
• If you’re ready to go from an overworked consultant to CEO with tons of time and money, you have got to join us for our Beyond 1:1 Summit. This 2-day event will teach you exactly how to scale your business beyond you. Click here to join the waitlist!
• Yoga with Adriene
• Bridget Brennan
• Marie Forleo
• Amy Porterfield

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Today, we are exploring disqualify selling. Disqualification is all about drawing clear boundaries around who your brand, company, and offerings are not for. When you do it right, you can catapult your brand to cult status, grow your revenue to heights you’ve never seen, and make the process of closing sales much more elegant and refined. 

At its core, the power of disqualification is the energy of saying no. This complex business tactic requires you to clearly state to your marketplace not only who you are for but also who you are not serving. It is up to you to define your niche market and to make them your focal point.

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Using this method isn’t just a matter of implementing it into your business processes. It’s a mindset change. The disqualification method requires you to have an abundance mindset since it, theoretically, restricts your audience. By taking this action, you cultivate immense loyalty from your people.

I invite you to really consider who you’re spending your marketing dollars focusing on and if those are the people you truly want to serve. Find out how disqualify selling works, why you need to consider it, and how to start implementing it in your business today. If you’re serious about refining your niche and growing your revenue, then this is a method you have to check out.

Today on the Power + Presence + Position Podcast:

• What disqualify selling is.
• The ways you can use disqualification selling.
• How disqualification increases sales and revenue.
• How customer mentality changes when you exclude instead of making a product “for everyone.”
• How to implement disqualify selling.
• Why it is useful for people to self-deselect before they ever reach out to you.
• How to get rid of pricing objections using disqualification selling.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Learn more how to build a seven-figure foundation in The Incubator.
• If you’re ready to go from an overworked consultant to CEO with tons of time and money, you have got to join us for our Beyond 1:1 Summit. This 2-day event will teach you exactly how to scale your business beyond you. Click here to join the waitlist!
• Lorraine Massey and the Curly Girl Method
• Ep 452: 7 Figure Niching Secrets
• An example of self-deselection in our application system 
• Push It by Salt-N-Pepa

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Are you leveraging the full potential of your content marketing? Here’s the thing: most people are not. If you podcast, blog, or create any form of content, you need to listen to this episode. Oh, and you’re welcome.

The power of content marketing comes from being able to transform a lead you have into a buyer. When you combine effective content creation with an effective distribution strategy, you can 10X your content marketing strategy.

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Today on the podcast, I am interviewing Ross Simmonds, also known as “Sherlock Homeboy.” He has been a digital marketing strategist and entrepreneur since he was about eight years old. Ross Simmonds does many things, including working as the Founder and CEO of Foundation Inc.

Ross and I talk about the power that comes with creating quality content and the way that it can build your brand’s authority and reach. Whether or not you are reaching out into a saturated market, it is important to remember that yours might be the only gospel that someone can hear. Get ready to be heard!

Today on the Power + Presence + Position Podcast:

• The five key factors that make people want to share your content.
• How to develop a content creation cadence.
• Why it is essential to make sure your online properties work together.
• What a content distribution strategy is and how to create one for yourself.
• How to use content creation to build brand authority.
• Why quality content is so important, not just quantity.
• How to stand out from the crowd in a saturated market.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• If you’re ready to go from an overworked consultant to CEO with tons of time and money, you have got to join us for our Beyond 1:1 Summit. This 2-day event will teach you exactly how to scale your business beyond you. Click here to join the waitlist!
• Learn more how to build a seven-figure foundation in The Incubator.
• Ross Simmonds: Website | Foundation Inc | LinkedIn | Facebook | Instagram | Twitter
• How to Sell a Story
• EP451: The List Building Power of an Anchor Platform

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

I have been on a mission lately to demonstrate the value and methodology behind group programs as a business instead of running yourself ragged with one-on-one coaching. While each of these can have a place in your business, it is highly valuable to dig into group programs so that you can avoid entrepreneurial overwhelm.

I want to give you a great example of this today by highlighting an interview and a case study that demonstrates the effectiveness of group programs. I’m doing so with the incredible Stacy Mayer, who has found massive success implementing group programs over the last six months.

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Stacy has always been a strong advocate for women and their place in the world of high-power executives. She got her start by making her voice heard in New York, although not quite the way you would imagine. She led an improv company in Times Square while moonlighting at a hedge fund, steadily making the transition into running her own successful coaching business.

I want you to learn from Stacy’s process and her life path as a case study for how you might implement group programs into your own business. On top of that, I’m challenging you not only to go check Stacy out for yourself, but to bring at least one other woman along with you that wants a promotion into a senior leadership role.

Today on the Power + Presence + Position Podcast:

• Who Stacy Mayer is and how she owns her career.
• Why messaging is such an essential part of your business development.
• The power of repetition personally and professionally.
• How deep you have to go to really niche down.
• How to work past the imposter syndrome and grow.
• Why saying “no” is essential to entrepreneurial leadership success.
• Why your company doesn’t control your career.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• If you’re ready to go from an overworked consultant to CEO with tons of time and money, you have got to join us for our Beyond 1:1 Summit. This 2-day event will teach you exactly how to scale your business beyond you. Click here to join the waitlist!
• If you are ready to take the principles I teach on the podcast and apply them to your business, check out The Incubator and apply to see if you would be a good fit to work with us. I would love to see you there!
• EP452: 7 Figure Niching Secrets
• Stacy Mayer: Website | Instagram | Facebook | LinkedIn | Podcast

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!