Power + Presence + Position with Eleanor Beaton

In today’s episode, we’re exploring one of the most powerful forces driving the global economy: women buyers. Whether you sell B2B, B2C, high-end furniture, software as a service, life coaching, or books, the chances are that women are often making the decision to buy from you or not.

Knowing how to connect with, build trust with, and respect women buyers is really important if you want to sell to them. And trust me, with a total global spending power of $18 trillion, equivalent to the world’s second biggest economy, you need to know how to sell to women buyers. However, while we have a lot of money, we’re also not necessarily an easy market to sell to.

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Tune in this week as I’m joined by Emaan Abbass, founder of luxury feminine and intimate wellness brand KETISH. She has some powerful, practical, and battle-tested ideas to help you create the kind of offers women love to buy and talk about. I’m also talking to author and speaker Bridget Brennan, who shares the inspiration behind starting her business which focuses on women, and the power of word-of-mouth publicity.

If you’re ready to grow your company by tapping into the $18 trillion female consumer opportunity, or the countless more corporate trillions women control across the world, you’re in the right place. This episode is essential listening because I’m giving you the three most important strategies for successfully selling to women.

Today on the Power + Presence + Position Podcast:

• The massive opportunity that exists for you when you know how to sell to women.
• How so many companies have failed in their attempts to appeal to the female market.
• Why word-of-mouth publicity is so important for female-focused businesses.
• Emaan’s deep and sincere passion for trustworthy products that has helped her tap into the huge spending power that women possess.
• How to start leading with your social mission and why this always helps you connect with women buyers.
• The difference between having sincere passion for your products versus displaying it.
• My practical tips for demonstrating authenticity and transparency to smart women buyers.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• Emaan Abbass: Instagram | LinkedIn | KETISH
• Video Interview with Emaan Abbass
• Bridget Brennan: Website | Instagram | LinkedIn
• Why She Buys by Bridget Brennan
• Winning Her Business by Bridget Brennan
• Eva Jannotta
• Anna Dewar Gully
• If you’re looking to close more sales and create wealth on demand, download my new guide, Your Sales DNA.

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

For most founders and entrepreneurs, there are actually just one or two core things that you do that actually produce revenue. So, if I were to quiz you, would you know exactly what those revenue-generating activities are? Well, by the end of this episode you will have a clear and decisive answer.

I call any activity that produces revenue a $10,000 or a $100,000 task, and knowing what those tasks are is critical. However, many of us busy ourselves with tasks that aren’t bringing home the bacon.

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We focus on sales, but not the activities that lead to sales. So if you’re not currently making the revenue you want and believe you’ve tried everything, I’m challenging you to get down and dirty with the real cash-producing tasks.

Tune in this week to discover a practical step that you can implement daily to make more money in your business. I’m sharing the daily activities that plant the seeds for future revenue, and all it’s going to require of you is that you put yourself out there for a few minutes every day.

Today on the Power + Presence + Position Podcast:

• How 15 minutes of grit per day makes a massive impact on your revenue.
• Why sales are important, but they aren’t the only metric you need to be monitoring.
• The reasons so many entrepreneurs are not seeing the results they want.
• Some of the cash-producing conversations you should be having every day.
• Why you don’t need to work 15 hours a day in order to get paid.
• The simple but gritty tasks you need to perform that are going to move the money in your business.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• EP429: 15 Minutes of Grit
• EP485: Behind the Scenes of My Work Week

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Around the fall of last year, I started thinking more deeply about how I was using my time and if there were better ways to spend it. The kind of leader I wanted to be was one who could serve her mission, team, and community at the highest level, but my current calendar didn’t reflect that.

To show up as the energized and connected leader I wanted to be, I needed to make some shifts to how I was spending and scheduling my time. I know so many of you are feeling drained, overwhelmed, or exhausted by your calendars, and I can totally relate.

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Your biggest asset as a female founder is your time. Talking about how you use it can inspire other women to think about how they use theirs and even help them make some empowered decisions to create changes. I’m hoping that what I share today empowers you to look at your time differently.

In this episode, I’m giving you a behind the scenes look at my work week, schedule, and calendar. There are some key shifts I made to my calendar that have significantly improved my ability to show up as a leader. I’m sharing these shifts, some things for you to consider if you want to make these shifts too, and the amazing results I’ve observed since making these changes.

Today on the Power + Presence + Position Podcast:

• What your 30% open time could be used for.
• What I realized I wanted my calendar to look like.
• How to transform your expertise into assets.
• What I’ve noticed since making changes to my work week.
• Why you have to consider what your business requires of you right now.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• Sign up for the free workshop I’m hosting, Scale Your Way to a Fortune with Asset Thinking!

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

There’s no doubt that growing a business is one of the most epic personal and professional development journeys you can take in life. Besides the cash, influence, and autonomy that is there to be gained as an owner, having the collection of skills that a seven-figure company demands you acquire will set you up for life.

As I look back at my journey as a founder, there are a handful of skills I’ve worked tirelessly to bring into my repertoire. And as I cast my mind back, there’s a very specific order in which I needed to build them in for them to feed off of one another.

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While you’re using all of your leadership skills at once, building them all simultaneously is incredibly difficult. So, in this episode, I’m identifying the skills that you need to be an effective and successful CEO, and I’m laying out how to strategically build those leadership skills.

Tune in this week to discover the skills that every founder needs to build, and why, especially in the early days, you are your business’s most valuable asset. I’m sharing the secrets to making strategic investments in your every area of your development, and the dangers of narrowing your focus instead of elevating your capacity for every skill your business requires of you.

Today on the Power + Presence + Position Podcast:

• Why you are the most important asset your business has.
• How strategic investments in your personal and professional growth will lay the foundation for even bigger assets.
• The importance of building your skills in a way that meets the needs of your business at each stage of its development.
• Why you need a baseline level of skill in operating every single area of your company, at least in the early stages.
• A cautionary tale of the pitfalls of only focusing on one area of your development.
• The specific skills every founder needs and the order in which I recommend you build them.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Martha Beck
• Brené Brown 
• Sign up for the free workshop I’m hosting this month, Scale Your Way to a Fortune with Asset Thinking!

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

One of my favorite sayings that I’ve heard from lots of different people is that pain is inevitable and suffering is optional. And no matter how many female founders also believe this saying, I still see so many of you going through unnecessary suffering in your businesses.

Last week, I shared how to do a pain audit of your business so you could see where your pain points are and what problems in your business are waiting for strategic solutions. Today, I’m sharing what to do once you’ve identified those pain points.

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When you get the results of your pain audit, the next step is to build growth assets that will set you free and help you build a business that delivers cash, influence, and autonomy. I know that’s what so many of you are longing for, so listen in. 

In this episode, learn how to follow up your pain audit with some simple steps to get past your growth ceiling and create growth assets that allow you to move through the pain. If you’ve been trying to hustle through the pain, this is your invitation to try something new. The steps I share today will help you end the suffering, identify the pain, and come up with growth-producing solutions.

Today on the Power + Presence + Position Podcast:

• How to transition from a consultant to a CEO with no growth ceiling.
• What an asset actually is.
• How to get past your growth ceiling.
• The difference between hustling through pain and asset-creating through pain.
• How to use your pain points to create growth assets.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• EP482: The Pain Audit

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!