Fierce Feminine Leadership - Eleanor Beaton Podcast

Claim Your Power, Change The World

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for Ambitious Women
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EP410: How to Reposition a 6-Figure Business with Jess Lorimer

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My grandpa once told me that it is a woman’s prerogative to change her mind. In every scenario and especially in business, you have the power to niche down, do a big scale do-over or reposition whenever you think you need to. Successful leaders and entrepreneurs exercise the right to change their minds.

My guest today is the perfect example of a successful entrepreneur ending one business to start another that felt more aligned with her ambitions and goals. If your business doesn’t fulfill you or make you happy, eventually it will plateau. But, being aware of your positioning and knowing when it’s time to pivot can prevent that.

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This is easier said than done because as women, we’ve been conditioned to fit in and never leave anyone behind, including customers. How do you uplevel your business and move on from your loyal following?

In today’s episode, I’m joined by sales coach and “unapologetic wealth creator,” Jess Lorimer. Jess is the founder of Smart Leader Sell and focuses on corporate sales, but this isn’t what her business always looked like. She’s sharing how her decision to take bold action came about and how she implemented it. We’ll discuss the bumps she faced along the way as well as the reasons women entrepreneurs struggle with taking massive action. If you have ever wanted to call time-out on the business you are building, this episode is for you.

Today on the Power + Presence + Position Podcast:

  • What prompted Jess to make the decision to change her business.
  • What happens when you aren’t fulfilled by the business you’re building.
  • How women are socialized not to leave anyone behind.
  • Why women hold themselves back from making major decisions.
  • The 2 different types of fear we face as business owners.
  • Why selling transparently is the least sleazy form of sales.

Resources Mentioned:

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Join the Community of Practice!

Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community – the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You’ll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.

If you’re ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!

EP409: How to Find Your Riches in the Niches

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What impact would it have on your life if you took the best and left the rest? In all areas of your life, how would keeping what’s essential and getting rid of the rest improve it? Real growth comes when you refine your focus and return to what matters.

Many of you are wondering how to get faster at making money. You’ve established what it is you’re good at and what you can offer, now you’re ready for the next level. That next level is the final “P” in this podcast’s name, Position.

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You will find riches in your niches. When you narrow your focus, refine what you offer, and focus on your Most Valuable Buyers, amazing things happen. You speed up the flow of money and you increase your sales velocity. 

In today’s episode, I’m talking about the remarkable and disruptive power of niching down. By taking the best and leaving the rest, you’re left with a smaller field to play and practice in. I’m sharing how you can master your sales velocity and get faster at making money just by refining your attention and narrowing your focus. By assessing your position in the marketplace and in your MVB’s lives, you can double down on what’s truly essential.

Today on the Power + Presence + Position Podcast:

  • What it means to take the best and leave the rest.
  • How having the courage to refine can change your life and your business.
  • Why the riches truly are in the niches and what that means. 
  • How to refine in a way that doesn’t alienate your current customers.
  • Why you need to get clear on what your MBVs want.
  • My key action step for beginning your research on your MVBs.

Resources Mentioned:

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Join the Community of Practice!

Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community – the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You’ll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.

If you’re ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!

EP408: Why You Need to Nail Your Brand Position

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Your brand is more than your products, your services, and even yourself. The most successful businesses take branding a step deeper by uncovering a brand promise. This is your presence in the marketplace and in your Most Valuable Buyers’ lives. 

Brands like Apple, BMW, and Geico all have comprehensive, evocative brand promises that lay the foundation for their content and marketing. I know that once you uncover your brand’s promise, all that pent-up demand will start flowing along with the money.

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Remember, great brands aren’t invented. They’re uncovered. And by getting really clear on your message, you can start using your voice to find your voice. It’s always clarity before creativity. Your brand promise is the heartbeat of your messaging.

In today’s episode, I’m delving into the second “P” of Power + Presence + Position and sharing why I think it’s so important to uncover your brand promise. I’m sharing the exact steps to find your brand promise and why I chose “Unapologetically Ambitious” as my own. You and I are both here to achieve long-lasting success, not to be one-hit wonders. Cultivating presence is a key part of your brand’s foundation.

Today on the Power + Presence + Position Podcast:

  • The actual definition of “brand” and “brand promise.”
  • 6 businesses who are nailing their brand promises.
  • Why your brand promise needs to be comprehensive and evocative. 
  • How to uncover your brand promise.
  • Why using your voice helps you find your voice.
  • How I landed on our brand promise and how it impacts all aspects of our business.

Resources Mentioned:

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Join the Community of Practice!

Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community – the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You’ll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.

If you’re ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!

EP407: My 2020 Hiring Plan

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I love getting a behind-the-scenes look at how other women entrepreneurs are growing their companies. It’s so fascinating to see what steps they’re taking to build their dominions and discover what I can learn from them. 

Hiring is one of those behind-the-scenes functions of a business that outsiders don’t get to see. That’s why, today, I’m sharing how exactly I created my hiring plan for the rest of 2020. It’s also how I’m activating my power in my business.

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Power is one of the three pillars of this show, along with Presence and Position. Not only is power a loaded word when it comes to women and business, but it requires you to have immense clarity and conviction. Hiring the right people requires you to use your power to shape your future. 

In today’s episode, I’m diving into power, where it comes from, how it shapes you as a leader, and thus, your business. I want to show you how I made my hiring plan because getting clear about how your company will grow is powerful. When we start tolerating things in our business, it means it’s time to get real about our power and get clear about our path to success. 

Today on the Power, Presence, Position Podcast:

  • What power is and where it comes from.
  • How I created my hiring plan for the rest of 2020.
  • Why frustration can be a signal from your internal guidance system to pay attention.
  • How to discover what you’re tolerating in your business.
  • How profit pressure can contribute to entrepreneurial burnout.
  • Why you can only be in your power when you have clarity and conviction.

Resources Mentioned:

Love the show? Let us know!

Are you a fan of the Power, Presence, Position Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Join the Community of Practice!

Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power, Presence, Position community – the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You’ll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.

If you’re ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power, Presence, Position community today!

EP406 Results Ahead of Time

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Surprise! Fierce Feminine Leadership here with the real final episode of this podcast before we begin the Power Presence Positioning podcast. This is the final part in my 4-part series all about pivoting and creating the business and life you want.

I was going for a walk recently, and I spent the entire thing celebrating results that haven’t even happened yet. I was feeling grateful and excited and inspired by achieving this big goal that won’t actually get accomplished until the fall. Why?

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Because visualization is one of the core psychological skills of high performance. It’s how you ensure the spirit through which you take action isn’t driven by fear, but by optimism, creation, and enjoyment.

In today’s episode, I’m officially closing off the Fierce Feminine Leadership podcast with the encouragement to take stock, reconnect to your vision, take bold action, and finally, celebrate your results ahead of time. I’m so excited to be in this energetic place with you.

And, for real this time, tune in next week for the very first episode of Power Presence Positioning!

Today on the Fierce Feminine Leadership Podcast:

  • Why I like to celebrate results ahead of time.
  • The most important thing for building a business with extraordinary goals.
  • Why operating from fear and scarcity doesn’t work.
  • How to spend time each day visualizing.
  • How to feel that level of creativity without burning out.

Resources Mentioned:

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community – the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you’ll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you’re ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!