Why do people buy? This question is one of the central considerations of buyer psychology, a key ingredient when it comes to elevating your brand to 7-figures and beyond. By gaining a deeper understanding of who your customer is and what drives their desire to invest in your product or service, you increase your opportunity to sharpen your strategy and build deeper relationships with the people you serve through your offerings.
Today, I share insight into buyer psychology and a key aspect to consider to truly meet the buyer where they are along their customer journey. I discuss why you cannot overlook sales and marketing as a business leader, and why it is crucial to sell to the customer’s “why,” rather than focusing merely on what you are selling. I also highlight the idea of “escape and arrival” as it pertains to buyer psychology and some guidelines for how you can begin applying these concepts to elevate your company’s sales strategy.
“Sales is a multifaceted thing, but at the heart of it, you have to understand buyer psychology.“ – Eleanor Beaton
Today on the Fierce Feminine Leadership Podcast:
- Why it is imperative to be strategic when your offer intersects with the existing marketplace
- The importance of stepping up as a leader when it comes to sales and marketing
- A deep dive into one critical element of seven-figure selling and buyer psychology
- What buyer psychology is and the positive shifts that will occur when you gain this insight
- Why people buy and the fundamental concept of “escape and arrival”
- Exercises related to “escape and arrival” to gain clarity on how to strategize for your brand
- Examples that highlight the difference between “selling to the what” and “selling to the why,” and which to emphasize in your sales and marketing strategy
- Three core things you need to articulate when targeting the buyer’s before and after
- Where to start when implementing the concept of buyer psychology to your brand
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