Natasha Case is CEO and co-founder of Coolhaus, one of the leading innovative dessert brands in the USA. Coolhaus launched in 2009 from an old postal van at Coachella Valley Music Festival and soon gained a loyal following of customers impressed by their innovative flavor combinations and quality ingredients. Natasha has grown the business to a national fleet of trucks and two brick and mortar stores and has at least doubled company revenue every year. She has been named in Forbes 30 Under 30 for Food and Beverage, and Zagat 30 Under 30 in New York City and continues to be committed to keeping Coolhaus at the top of its game.
In this episode, Natasha and I discuss how women founders and CEOs are reinventing what success looks like in real terms, and why it is essential that successful female entrepreneurs’ lead the way by sharing their experiences of scaling a business. Natasha discusses how her entrepreneurial constraints helped accelerate her company’s growth and why a dash of rebellion can be a positive force for creativity. We also dive into the challenges of scaling and the four key questions you should ask yourself if you want to be a game-changer in your field.
“You always want to have your next step in place before you need to think about it, there is always going to be some scale element in business, and that should excite you” – Natasha Case
Today on the Fierce Feminine Leadership Podcast:
- How to manage the inner and outer process of scaling
- Why her talent as a storyteller helps Natasha’s brand
- Why understanding your consumer is vital to growing in the right direction
- Critical decisions in the scaling process
- The timeline of her growth and development as a CEO
- Why a passion for innovation makes her a game-changer
- The importance of a team that complements the leader and one another
- Why it is vital to find the challenge of being an entrepreneur exciting
- How to keep your brand and product authentic as you grow your business
- Why you need to listen to your instincts when contemplating the next step
- Natasha’s vision for the future of Coolhaus
Connect with Natasha Case:
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