One of the qualities that we consistently see in fierce feminine leaders is courage. The courage to step outside their comfort zone; the courage to build and create amazing content; and the courage to step into their leadership role and find and use their voice to make an impact on the world around them – through their life, their business, and their community.
My guest today is one of the most courageous women I have had the pleasure of meeting. Shade Adu is a female entrepreneur who was recently listed as one of the Top 50 Must Follow Entrepreneurs in 2017 by the Huffington Post. She is an empowerment speaker, brand strategist, and the founder of Savvy Consulting, LLC., a company that offers online branding services for women entrepreneurs.
She teaches entrepreneurs how to strategize and establish themselves as visible and credible online rock stars. On today’s episode, she is going to share some of her secret strategies that entrepreneurs can use to break out into the online community and get seen by their target audience. We’ll also discuss how she pivoted her business from offering life coaching services to becoming the Rockstar brand strategist that she is today, and she shares her valuable insight on what women entrepreneurs need to do to shift their mindset to grow their business and improve their income.
“Branding is an emotional experience that you create for your target audience.” – Shade Adu
Here’s a Breakdown of Today’s Show:
- Shade’s story – how she started her business and what she does to help female entrepreneurs.
- What hurdles and challenges she faced while transitioning her business from being a life coach to a brand strategist.
- How the things you do and manage in your life can translate into work experience – and how you can leverage that experience to grow your business.
- Why most people in business do not care about education and credentials – it’s about the results you can give them.
- What you can learn from movie previews when you’re rebranding your business.
Shade Adu’s Branding Tips:
- You must know who you are.
- Get clear about your target market.
- Learn what your audience wants from you.
Shade Adu’s Top Success Factors:
- Investing in coaching and mentorship.
- Investing in help – hiring a team.
Connect with Shade Adu:
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