If you think about the most successful companies in the world, they’ve all invested in building unforgettable brands that emblazon their presence in the marketplace. They deliver that X factor that calls to their most valuable buyers, and it’s reinforced by their brand promise. Great brands aren’t invented out of thin air. They are uncovered. … Continued

In last week’s Foundations episode, Eleanor introduced you to a business structure called PPAM: an ecosystem that maximizes your revenue, impact, and freedom, all while you scale your business to seven figures and beyond. Today, she’s expanding on part one of this topic by walking you through the three phases of building a PPAM business. … Continued

For over a decade, Eleanor ran an extremely successful consulting business. However, the downside of this model was that if she stopped working, so did the money. So eventually, she decided it was time to create something that was more lasting, leveraged, and had higher income potential. In this episode of our Foundations series, Eleanor … Continued

What are you hanging on to in your business because it’s an industry standard, or because you think that’s what everyone wants from you? Are you feeling the pressure to speak to everyone rather than directly to your ideal client? Why are you tolerating clutter in your business right now? If you want to make … Continued

A fundamental rule of growth is that you need space. Taking up space is critical if you want to grow, but when there’s so much that conditions women to be small and stay that way, claiming our space with confidence doesn’t come so easily. If you want to be a powerful, visionary leader who can … Continued

As you think about your professional development in 2023, you might be considering what you’re going to invest in as part of your plan for next year. As a coach, Eleanor has led both group mastermind experiences as well as one-on-one coaching containers, and she’s here to share insights that may surprise you about the … Continued

70% of the voices of authority heard in Canadian media as experts and commentators are men, compared to the 30% share women have. If you are racialized, part of the LGBTQ community, living with disability, Indigenous, or an immigrant, your voice is even less likely to have influence and profile. This is a statistic found … Continued