Many service-based businesses start with a freelance model. You sell a contract, provide the service, over and over again. And you can make decent money doing this, but at some point, you’re going to burn out or even go broke. The key to avoiding these outcomes is by changing your pricing model so you can increase your profit margin.

A good profit margin allows you to invest in new technologies, hire amazing people, and build up a cash reserve which will eliminate a ton of stress. Building up profit is really a tremendous gift you can give yourself. And, you have more control over it than you think.

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When I work with service-based entrepreneurs who are ready to take their profits to the next level, I see them fall into a lot of the same pricing traps. They get stuck in their freelancer mindset and have difficulty switching to the mindset of a 7-figure CEO. But if you really want to scale and grow, you need to escape that mindset, and I can show you how.

In this episode, I’m sharing one of the biggest pricing traps I see service-based business owners fall into and how you can free yourself from freelancer pricing. I want to help you make the shift to premium pricing where you’re doing work that you love, not burning out, and you’re making a ton of money and profit. Remember, if you price yourself like a freelancer, that’s how the market will continue to see you. I’ll show you how to transition your brand position through pricing so you can start making the money you want and deserve. 

Today on the Power + Presence + Position Podcast:

• All the benefits that come with good profit margins.
• The difference between a high touch 5-figure offer and an SFSO.
• Why service-based entrepreneurs get hung up on being affordable.
• What CEO pricing is and its four components.
• How to divorce your pricing from your time.
• The deep mindset work required to go from a freelancer mindset to a CEO mindset.

Resources Mentioned:

• Today’s episode is sponsored by the show, Young Money with Tracey Bissett
• Get the details on my upcoming Power + Presence + Position program at eleanorbeaton.com/apply. 
• Sign up for my upcoming webinar on The 7-Figure Niche!
• EP415: How to Sell HARD (Without Hurting Your Reputation)

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Join the Community of Practice!

Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community – the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You’ll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.

If you’re ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!

Have you ever looked at the competition in your industry and noticed that your following, database, or subscriber list is way smaller than everyone else’s? You want to make more sales, but don’t want to ruin your reputation with those high-pressure sales tactics. Don’t worry, help is on the way.

When I transitioned into coaching, selling wasn’t easy. Quite frankly, it was like a whole new language. I quickly learned that selling hard isn’t about being pushy or forcing people into joining your lists. It’s about structure and positioning.

Keep Reading >>

I use a lot of basketball references in this episode to explain the importance of positioning in your business. Rebounders in the game are always looking for where the shot is coming from and where it’s going to bounce to. Then, it’s about positioning yourself to catch the rebound. In this way and many others, basketball is a lot like sales. 

In this episode, I’m sharing how you can sell harder without ruining your reputation with high-pressure sales tactics. You don’t have to feel gross about selling if you understand how to position your offers in a way that ascends your customers from one level to the next. I’m talking about setting yourself up to get the rebound, releasing the pressure you put on yourself to sell harder, and ascension creation. The things I share today are some of the ways I was able to build a seven-figure business with a much smaller list than most of my colleagues. I did it, so I know you can too.

Today on the Power + Presence + Position Podcast:

• Why rebounding in basketball is just like positioning yourself for a sale.
• How mastering positioning is crucial for success in sports and in business.
• How to position yourself correctly for the sale.
• The importance of knowing our customers’ next-level wants.
• What creation ascension is and how to plan out milestones.
• The gorgeous organization principle that allows you to sell hard consistently.

Resources Mentioned:

• Today’s episode is sponsored by the show, Young Money with Tracey Bissett
• EP413: Improve Your Marketing By Knowing Your Promised Land
• The Last Dance – docuseries

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Join the Community of Practice!

Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community – the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You’ll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.

If you’re ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!

Some women just know how to collaborate with other women, how to uplift other women, how to bring together groups of incredible women under a shared purpose to create a better world. No one does this better than my dear friend and guest on today’s show, Claudia Chan. 

Claudia is the CEO of SHE GLOBL Media, the multi-platform women’s empowerment media company that is behind the renowned S.H.E. SUMMIT conference. This is a woman that has a whole lot going on and is doing a ton to advance women’s empowerment, especially through her Whole-Life Leadership methodology.

Keep Reading >>

With everything going on in the world right now (George Floyd’s murder, BLM protests, COVID, to name a few), people everywhere are feeling the spark to get involved. People want to be part of the change but many don’t know what steps to take. Claudia believes that to make outward change you have to start by going inward. 

In this episode, you get to be a fly on the wall of a conversation between two friends about purpose, empowerment, spirituality, and activation. Each of us was born with a purpose, and Claudia shares how the key to driving change is igniting and unleashing that greatness within. We’re discussing how organizational change can’t happen without personal development, the role God plays in our businesses, and how Whole-Life Leadership is a gift we can give to our families and businesses.

Today on the Power + Presence + Position Podcast:

• What relational intentionality is and how you can start practicing it.
• How Claudia has chosen to respond to everything going on in the world. 
• How we can balance listening and learning with using our voices.
• That every person has a diversity story that can help them enact change.
• Where Claudia gets her clarity and next level work.
• How Claudia carves out time to develop her ideas.
• What the Whole-Life Leadership methodology is and how to implement it.

Resources Mentioned:

• Claudia Chan SHE GLOBL | S.H.E. SUMMIT | Instagram
• This is How We Rise by Claudia Chan
• Whole-Life Leadership Program

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Join the Community of Practice!

Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community – the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You’ll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.

If you’re ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!

No stranger will get in your car and ride with you if you aren’t clear where you’re taking them. In marketing, we call this destination the ‘promised land.’ It’s where your customers want to go based on what you tell them in your messaging about your brand, offerings, products and services. 

Of course, the concept of the promised land isn’t just used in marketing. It’s found in Greek mythology, Nordic mythology, and most religions. As humans, we’re obsessed with getting to the final destination. It’s why we watch before-and-after transformation shows. We want to see what the promised land looks like and how we can get there.

Keep Reading >>

If you aren’t clear on your offering’s promised land, why would a customer hop on board for the journey? When marketing your business and your offerings, you want to take time to get clear on what the promised land you offer is. What is the promised destination your customer wants to arrive at?

Listen in today as I spell out how you can dramatically improve your marketing by clearly articulating your promised land to your customers. I’m breaking down the allure we as humans have to promised lands and how to tap into that innate interest in your marketing. I’ll share some examples of brands that are completely nailing the marketing for their promised lands and how you can create and market yours. 

Today on the Power + Presence + Position Podcast:

• What the promised land means in marketing.
• How humans have been obsessed with the promised land for centuries. 
• How each of your offerings has their own promised land. 
• Some examples of brands that are nailing their promised land marketing.
• How you can discover and cultivate the promised land for your offering.

Resources Mentioned:

• What do you believe your offering’s promised land is? Let me know by sending me a message on Instagram!
• EP412: How to Create, Market & Sell a 7-Figure Core Offer
• EP408: Why You Need to Nail Your Brand Position
• Lisa Sasevich’s Speak to Sell Program
• Amanda Tress’s Faster Way to Fat Loss Program
• Habit Studio Instagram
• For Whom the Bell Tolls by Ernest Hemingway
• Fixer Upper – tv show
• Queer Eye – tv show
• Learn about The Incubator program for powerhouse women leaders! 
• Get on the waitlist for my new Power + Presence + Position Business Accelerator by emailing me at eleanor@eleanorbeaton.com!

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Join the Community of Practice!

Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community – the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You’ll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.

If you’re ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!

What is the end game for you and your business? I would bet that you’d like to be working less, spending time with those you love more, and making a positive impact on the causes you care about. Like me, you want CIA: Cash, Influence, and Autonomy. 

But if you are the biggest asset your business has, you won’t be able to achieve CIA. You will continue to be overworked and overwhelmed by your business. If that sounds like you, you need to listen to this episode. Time management is not your problem, queen, leverage is your problem.

Keep Reading >>

So many women entrepreneurs fall into this trap of over-functioning and under-leveraging. This trap that you’re in with so many other women could cost you millions of dollars over the next few years. I’m so excited to tell you that I have a proven and effective solution to get you out of this trap and on your way to CIA. It’s all about creating and leveraging your core offer. 

In today’s episode, I’m sharing what happened when I was personally overleveraged and my team and processes were underleveraged. We’re talking about creating your core offer and leveraging the heck out of it through the 3 Ms of creating and marketing a core offer. You will learn why you need to start building assets instead of being the asset in your business, and how creating and marketing a 7-figure core offer is the way to do it. If you can commit to this, you will be giving yourself and your family the life-changing gift of an asset that brings you CIA. 

Today on the Power + Presence + Position Podcast:

• Why time management is not your problem and leverage is. 
• What CIA is and how to make it your end game.
• What leverage is and what happens when we overleverage ourselves.
• Some examples of highly successful core leveraged offers.
• How to implement the 3 Ms of creating and marketing a core offer.
• The difference between a core offer and your brand promise.

Resources Mentioned:

• Are you down for CIA? Send me a direct message on Instagram letting me know which one is most important to you!
• EP411: Sell More by Believing Harder
• EP196: Denise Duffield-Thomas on How to Transform Your Economy Class Money Mindset into a First Class Life
• EP408: Why You Need to Nail Your Brand Promise
• Marie Forleo’s B-School
• Amanda Tress’s Faster Way to Fat Loss
• I would love to help you do this work of creating and marketing a 7-figure core leveraged offer. Schedule a call with me to see if we’re a good fit!

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Join the Community of Practice!

Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community – the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You’ll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.

If you’re ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!