Tiffani Bova is a sales strategist, speaker, and the Global Customer Growth and Innovation Evangelist at Salesforce. She was recognized by the National Diversity Council as one of the Most Powerful and Influential Women in California in 2014 and Inc. Magazine recognized her as one of the 37 Sales Experts You Need to Follow on Twitter. She is a regular contributor to the Harvard Business Review, has recently published the book, Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business, and is the host of the What’s Next! podcast.
Tiffani joins me to discuss what growth IQ means and share the ten growth paths that separate high performing businesses from those that begin experiencing a growth stall. She emphasizes how combination and sequencing are vital to business growth and why it is more important than ever for businesses to focus on improving their customer experience. She also shares her top three growth strategies for female founders to boost their growth IQ.
“What really separated the high performers was the combination of initiatives that they did in a particular sequence or order.” – Tiffani Bova
Today on the Fierce Feminine Leadership Podcast:
- What her upbringing in Hawaii taught her about life and business.
- Why she calls herself a “recovering seller.”
- Her definition of growth IQ.
- The pattern she saw over 15 years of work that high performing companies used to grow.
- Why combinations and sequencing are essential for growth.
- Why she believes customer experience is the new product.
- How to find a balance between customer experience and other growth paths.
- How consumers and their expectations have changed.
- Why she believes the lines between B2C and B2B have become blurred.
- The habits and disciplines that have allowed high growth IQ companies to be customer-centric.
- Using unconventional strategies as a growth path.
- What surprises her the most about how companies grow.
- Three growth strategies for female founders.
Tiffani Bova’s Top 3 Growth Strategies:
- Disrupt yourself and be open to being uncomfortable.
- Be a student of your profession.
- Figure out how you can start to give back.
Fierce Leadership Quotes:
- “Experience is the new product.” – Tiffani Bova
- “The lines between B2B and B2C have blurred to the point that I’m now calling it B2E: business to everything, everyone, and to the experience.” – Tiffani Bova
- “The companies that are more outside-in oriented, culturally, are able to really align themselves to this message of experience being the product.” – Tiffani Bova
Connect with Tiffani Bova:
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