Eleanor Beaton, Author at Safi Media

EP340 The Halo Effect

Eleanor Beaton — May 7, 2019

Niching has been a hot topic for many entrepreneurs. Some of them avoid it while others have no idea as to how to go about it. Knowing that there are many big companies and sought-after brands out there who have particular niches, it is undeniable that niching is something to take seriously because it tremendously … Continued

EP339 How to Tell If You Are Being Strategic VS Indecisive

Eleanor Beaton — May 2, 2019

The ability to make decisions and commit to it are bold moves and characteristics of a great leader. Many, however, get stuck once they have made the decisions. Many reasons could lead to this indecision, but this ‘pause’ is when trouble usually starts. Keep Reading >> Today, I share how to determine whether you … Continued

EP338 Advanced Messaging Workshop for Women Entrepreneurs

Eleanor Beaton — April 30, 2019

Every entrepreneur desires to be a game-changer in their industry. One of the surefire ways to be a catalyst for change is to make sure that your audience hears, knows, and acts on your powerful message. With the drowning information out there on how to craft an impactful message, finding the right way to convey … Continued

EP337 How Women Entrepreneurs Can Be 10x More Articulate by Using Statistics Properly

Eleanor Beaton — April 25, 2019

People look for influencers and thought leaders who are credible and show a good command of their subject matter. These same characteristics are also sought out in entrepreneurs. Using statistics is one of the ways to allow your message to be heard better by the people listening to it. Keep Reading >> Sadly, many … Continued

EP336 The Secret Psychology of Public Figures

Eleanor Beaton — April 23, 2019

In this age of entrepreneurship, more and more women are leaving the corporate world to pursue a life as an entrepreneur. With new faces, new brands, and new businesses saturating the different industries, it is getting more and more challenging to stand out from the pack. Women entrepreneurs who have succeeded in distinguishing themselves from … Continued

Eleanor Beaton here. Welcome back to a Power Play series that I am doing that takes a look at next-level time management strategies for women entrepreneurs. So, strategy number two is all about controlling access. And this is where I call my own personal time management strategies somewhat draconian. So, I seriously control access to me. I do this so that I can focus on the things that I need to focus on, that I'm not distracted by ongoing incoming email, ongoing incoming requests, or these sort of niggling things that you know any leader needs to deal with or needs to find a way to efficiently deal with in order for her to focus on the big movers in her business, the big things that really allow her to get ahead. There are several ways for you to control access. You've heard the old things, like turn off your notifications, maybe turn off your email, set your phone to silent. Those I have never found to be superbly effective. And the reason is that once you turn on those notifications, all of that email comes back. All of those voicemails come back. A core thing, in terms of controlling access, is to set out a very specific outline for: here the different types of incoming requests that we get, whether by email or by phone. So categorize what those look like. In my case, it might be that sometimes we have people who have requests about the podcast. Sometimes we have people who come in and they want to know more about what it's like to coach with me or join one of my educational programs. Sometimes we have questions from vendors or people who are having events and would like us to sponsor them. Sometimes we have requests for people who would like to hire me as a keynote speaker. So, what you do is go and really categorize all the different types of incoming requests that you get. Then I write up sort of overarching instructions or guidelines and then empower team members to help you handle them. Now, the big thing that I always get when I talk about empowering team members is: what do you do when you don't have a team? And that's a really great question. I guess the sort of the central piece of insight that I would share with you in terms of controlling access when you don't have a team, is that at that point you want to communicate with people. For instance, I check email two days a week. Or have a responder that says: I respond to emails within 72 hours. If your matter is genuinely urgent you may call my cell phone at such and such a time, and kind of set up expectations like that. But the key is that you need to prioritize your mental whitespace and create structures, rules and manage expectations so that you can control access to your most precious resource which is your focus and attention.

Maintain Your Focus and Attention With These Time Management Skills

Eleanor Beaton — April 22, 2019

EP335 Why Most Marketing Fails Women Entrepreneurs

Eleanor Beaton — April 18, 2019

Books, online courses, podcasts – these are a few of the many tools that women entrepreneurs use to equip themselves with essential marketing techniques for their business. Despite the promise and guarantee by well-intentioned marketers and coaches that these methods would work, many women entrepreneurs still find themselves failing at marketing themselves, their brands, and … Continued

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