Your business doesn’t exist in a vacuum. You’re part of a global supply chain with the team members you employ, the contractors you hire, and the customers from other countries who buy from you. Then there’s the money you take out of your business and spend in your local economy.  As a business owner, you … Continued

You have a message to share with your people about who you are and what your business does. But, the idea of showing up on video to share that message paralyzes you. Stepping into the spotlight seems terrifying, and this fear prevents you from sharing your message. As the CEO of your company, and especially … Continued

I have a question for you. With what your business is currently offering, are you striving to serve your audience or to impress your peers? Meeting your audience where they’re at makes sense, right? So then why is it so hard to do? I have seen it so many times. We get excited about the … Continued

Today, we are exploring disqualify selling. Disqualification is all about drawing clear boundaries around who your brand, company, and offerings are not for. When you do it right, you can catapult your brand to cult status, grow your revenue to heights you’ve never seen, and make the process of closing sales much more elegant and … Continued

Are you leveraging the full potential of your content marketing? Here’s the thing: most people are not. If you podcast, blog, or create any form of content, you need to listen to this episode. Oh, and you’re welcome. The power of content marketing comes from being able to transform a lead you have into a … Continued