“Ideal Client Avatar” worksheets are the iPod Shuffle of marketing tools. They are outdated, unsophisticated and will do PRECIOUS LITTLE to help you scale your company with a clearly defined niche.
When you know and utilize this element of BUYER PSYCHOLOGY to your advantage you make a lot more money, fill your business with clients you’d go to the wall for, and do work that is so original and powerful you become untouchable in your category.
In this post I will share the two major forces shaping the world of your business in Fall 2021 and how to prepare and protect yourself AND capitalize.
Before I had this coaching business, I had a very successful consulting business for over 10 years. It was great, but I eventually reached a point where I needed to shift mindsets, to stop doing the work, and start building an ecosystem. So many women CEOs are at the same spot I was before I … Continued
I LOVE it when people I respect share details of their “year in review”. So I decided to do an epic “Half-Year in Review” post where you will discover the 20 projects I accomplished in the business in the first half of 2021.
I’m not saying abandon the big platforms altogether. I’m saying…don’t let your livelihood be collateral damage in the Instatok wars. First off, you need an email list — arguably the most valuable marketing asset in any business. Second off, you are going to need to cultivate and project a persona and brand that is way more interesting than the hordes of Instatok finger pointers.
Do you know how much time you are spending on sales and marketing in your business? Are you aware of your net worth and key growth activities? If not, you could be preventing yourself and your business from growing and developing the resilience necessary to be as successful as possible. Measuring the effectiveness of what … Continued